In this episode our founder Nour Hassan speaks to trend forecasting expert Elena Marinoni, Director of Education at the Istituto Marangoni in Dubai, who provides an insider's view into the mechanisms driving the arts, culture, and fashion sectors. Prepare to explore the fascinating methodology behind identifying weak signals of change, distinguishing between fleeting and enduring trends, and navigating the complex "snowstorm effect" catalyzed by social media's rapid pace. Elena reveals how AI is reshaping trend forecasting, offering both exciting new opportunities and unique challenges in our ever-evolving market landscape.

Our journey takes us into the heart of Istituto Marangoni Dubai at DIFC a multicultural hub, where creativity and innovation thrive. With Elena's guidance, we examine the intricate dance of trend identification and mainstream acceptance, and why nurturing intellectual curiosity is paramount for emerging designers. Reflect on the profound impact of environment, with Marangoni Dubai serving as a beacon for cultural fusion and creativity. Plus, discover the magic of nostalgia and the dynamic blend of street style with formal wear as they redefine modern aesthetics.

For more information visit Istituto Marangoni Dubai.

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