Schiaparelli is projected to make a mere 6 million USD profit in 2024. Yet, it is one of the hottest labels in the industry. So, let’s dust the archives to get inspired by the imaginary and bravery of Schiaparelli.

No social media accounts, no flashy logos—just a signature color and a braiding technique. That’s all Bottega Veneta needs. Let’s explore how the intrecciato built its legacy!

Fun material from the episode:

The Financial Times study on Bottega Veneta bags’ resale value

2.55, the Flap Bag, 11.12, Reissue 2.55… different names, one iconic bag! Let’s meet Chanel’s ultimate status symbol!

Two of the oldest fashion labels in the world. Two French trunk making houses. One is a small family business. The other is the biggest fashion conglomerate. Let’s travel with Goyard and Louis Vuitton. All aboard!

Fun material from the episode:

- The 2024 bed trunks by Louis Vuitton

One paparazzi photo, and the decision was made. It is no longer a Constance, but a Jackie. Let’s tune in for the detailed story!

Originals and re-editions with Ferré, Galliano and Chiuri. Let's retrace the history of Dior from the classic Lady D to the edgy Saddle bag!

The Baguette is on every influencer’s wish list. But none of them can compete with the OG, Carrie Bradshaw. Let’s discover how Carrie carried the bag and put Fendi on the map! Fun materials from the episode:

Purple sequined Baguette that pioneered product placement

What's more timeless a Kelly or a Birkin?

And why are they named after celebrities?

Let's dive into the world of Hermès to find some answers! Fun materials from the episode:

- Le Figaro Report

- Christie’s auction report