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In this episode of Gale Force Wins, host Gerry Carew welcomes Krystal Hobbs, founder of Reflective Marketing, a social media marketing agency. Krystal shares her entrepreneurial journey, her niche-focused approach, and the challenges she overcame to build a successful marketing agency. The discussion covers business growth strategies, overcoming imposter syndrome, the power of niching down, leveraging AI in marketing, and the importance of authenticity in advertising.
Timestamps:
0:02 – Welcome & Introduction
0:08 – Meeting Krystal & following her journey
0:27 – Entrepreneurship & niche businesses
0:50 – Krystal introduces Reflective Marketing
1:05 – Specializing in HVAC marketing
1:17 – Business names & branding
1:37 – Meaning behind Reflective Marketing
2:16 – Krystal’s education & business studies at MUN
2:33 – Growing up in Conception Bay South
2:57 – Personality: chatty, dreamer, independent
3:32 – Family background & age gap with brother
4:08 – Choosing business & switching from psychology
6:04 – Commerce Co-op, case competitions, & GM internship
7:50 – Learning advertising & agency work
9:05 – Returning to NL & working at a small agency
10:10 – Starting Reflective Marketing & early challenges
13:17 – Niching into social media marketing
14:16 – Growth in HVAC marketing & success stories
16:04 – Importance of digital marketing & lead management
18:27 – Acting as a sales coach & CRM recommendations
20:05 – Custom automation for HVAC businesses
21:07 – Challenges in tech adoption for trades
22:06 – Public speaking & major industry events
25:46 – AI & the future of marketing
28:08 – Authenticity in advertising
29:37 – Beyond the Tools Podcast & inspiring tradespeople
34:30 – Business challenges in trades & home services
38:12 – Video marketing & content creation
41:08 – Advice for startups: authenticity over perfection
43:18 – Future vision: Expanding Reflective Marketing
45:01 – Final thoughts on entrepreneurship & persistence

Gale Force Wins started out simply as an inspirational podcast releasing episodes wherever you get your podcasts every Tuesday evening. We continue to do that every Tuesday but have expanded into custom content for clients. We also have perfected a conference and trade show offering where you can receive over 20 videos edited and posted to social media at the same time the event is unfolding.

For businesses and organizations we also create digital content quickly and efficiently.
Visit our services page here:
https://galeforcewins.com/services

To message Gerry visit: https://www.linkedin.com/in/gerrycarew/

To message Allan visit: https://www.linkedin.com/in/allanadale/