SHOW NOTES: 00:30: Welcome back! Thanks for subscribing and joining us again! 00:34: Kevin, what do you have on your head? Ref: Metaverse and Meta’s Horizon Worlds 02:09: In our first episode we talk some about the Disney dark years 02:20: What are we talking about today? 03:00: What do you need to adapt, innovate and can your business really die? 03:58: Border’s Books, Barns & Noble and the comeuppance of Amazon Ref: Nook and Kindle Fire 06:10: What was the E-reader business turning point? 07:04: What’s right for my company? On innovating, adapting and choices 08:30: Are you using all of the customer data available to you? 09:19: How long do you have to predict a potential change in your business? 09:30: What happened to CNN+ ? 11:00: Let’s talk about risk tolerance and the ability to adapt with trends 12:00: On risk versus reward and data analysis 13:40: You don’t have to be an innovator to be successful! 14:40: What business action plan is best for your brand; innovate or adapt? 16:00: How long does it take you to buy a car? On “Analysis Paralysis” 17:30: Ask these 3 questions before you launch 19:08: On decision making and going with your gut instincts 19:38: Am I still in alignment with why I started this company? 20:11: More on Paralysis through Analysis 21:48: Are you keeping up on trends and using all of the available data? Ref: The Life of Brian 22:08: Is their Science behind going with your gut? What does that even mean? 23:28: What is 1,2,3, Go! And why should I use it? #1... 24:39: #2 26:34: #3 27:17: On what it takes for an Ad Agency to “pitch”, and the risk versus potential ROI. 29:06: Kevin’s Five P’s 30:18: Debbie on Michael Eisner and coming out of the “Disney dark years” 32:13: Ref: Field of Dreams movie. 33:43: Adaptations born out of innovation. Ref: Disney hotels 34:49: Tech advice- knowing your customers, and wrap-up. Ref: heuristic learning 36:37: Wieden Kennedy’s “Fail Harder” motto 37:05: Jimmy Dugin’s famous quote from “A League of Their Own” Movie quote link is HERE 37:39: The best piece of advice you’ll ever get! (this week. we think.) 38:06: On next week’s episode we welcome our FIRST GUEST! 38:50: End credits Please find us on the Web at: www.disneywaydigital.com Via email: debbie@disneywaydigital.com and kevin@disneywaydigital.com And on the Socials at: Debbie: LinkedIN and @DZmorenski on Twitter and @dkzcoach on Facebook Kevin: @BigBuzzKev on Twitter INSTA & Facebook TRANSCRIPT via Descript: Intro: Magical customer experiences don't happen by accident. They happen through careful planning and meticulous design. Kevin and Debbie have been engineering, extraordinary customer experiences for over 30 years. Join us as we explore corporate culture, branding, service, excellence, and much more through storytelling, technical curiosity, and friendly conversation. The Disney way for the digital age will be revealed. [00:00:29] KK: Welcome. Welcome to Kevin. Welcome. Yeah. [00:00:34] Debbie: Good morning, Kevin. Hello? What Deb there? Yes. What have you got on your head? [00:00:40] KK: Oh, uh, yeah, so I finally jumped in and, and, and wanted to explore, uh, um, I got myself a pair of VR. Glasses. [00:00:48] Debbie: Oh, there you are. yeah, [00:00:50] KK: yeah, yeah. I, uh, I'm diving into this Metaverse thing, so yeah. Yeah. I found, I actually did buy a piece of real, uh, digital, real estate. I got myself a piece of, uh, New York city. Um, I think I bought a park in Tudor city that, uh, my wife had played a concert in. I thought that was kind of cool. I as it was time to jump into this full VR thing and get the headset on. And yes, I, I, I was walking around, uh, Meta's Horizon worlds. Um, it was pretty cool. Um, so why am I doing it on the podcast? You may ask? [00:01:23] Debbie: It looks a little bit like you've become obsessed. If you ask me [00:01:27] KK: A little bit . Look, so I'm exploring and feeding my head with things that inspire me to, to innovate. Good. And honestly, um, you know, also it's about trying to keep up with trends that are affecting my business and are indicators of where my business is going. If you haven't heard the word metaverse, you're sleeping under a rock. And you know, my business is about technology, leading trends, cutting edge trends. So. I just, you know, it was also somewhat self-indulgent. I wanted to try it out. [00:01:58] Debbie: well, you know that, uh, but it really is that little grand entrance of yours actually, uh, is, is a nice segue into what we're gonna talk about today. So well done. [00:02:06] KK: Yeah, absolutely. I mean, if you remember our first episode, mm-hmm we taught, we jumped right into the Disney dark years and yes, even Disney can get complacent and not only lose customers, but damage their culture. So we're here to talk plainly about the fact that you need to innovate. Adapt or die. Ouch. ouch. That's ...
