• E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel

  • Nov 6 2024
  • Length: 46 mins
  • Podcast

E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel

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  • Summary

  • In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways.

    The latest episode of Startups in Focus features Carlos Espinal and Felix Martinez from Seedcamp, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication.

    Go to eu.vc for our core learnings and the full video interview 👀

    Chapters:

    00:35 Founders' Backgrounds and Journey
    02:42 Lessons Learned from Previous Startups
    04:59 The Birth of Rasael
    07:35 Understanding Rasael's Product
    10:08 WhatsApp as a Business Platform
    12:59 Platform Risks and Meta's Incentives
    16:00 Global Adoption of WhatsApp
    18:37 WhatsApp's Role in Business Functions
    20:52 Navigating Multiple Messaging Platforms
    23:25 Global Customer Insights
    23:41 The Dominance of WhatsApp
    24:12 Trust and Confidentiality
    25:12 WhatsApp's Strategic Development
    26:42 Regional Messaging Preferences
    27:10 Navigating Multiple Channels
    31:07 WhatsApp Business Platform
    32:41 Compliance and Data Management
    37:01 Future of WhatsApp Integrations
    44:28 Conclusion and Contact Information
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