Send us a text

Summary
In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for a well-structured team, effective communication, and a strategic approach to CRO. He also compares the benefits of hiring an in-house CRO team versus an agency, advocating for a more personalized and focused approach to conversion optimization.

Takeaways
The digital customer journey is crucial for informed marketing decisions.
Not all CRO agencies have your best interests at heart.
A strong CRO team should consist of multiple experts.
Effective communication with subject matter experts is essential.
Beware of agencies that lack strategic thinking.
Professionalism in agency interactions is a must.
Evaluate the agency's past failures and successes.
Consider the cost-effectiveness of hiring freelance consultants.
In-house teams can provide focused attention on your needs.
A structured approach to CRO can lead to better results.

You can connect with me: Femi Olajiga to ask questions via LinkedIn or email olufemi.olajiga@gmail.com. Additionally, I am also is available for 1-2-1 coaching and consulting services—email me to request an audit of your website conversion & retention rate

Chapters
00:00 Understanding the Digital Customer Journey
00:47 Identifying Warning Signs in CRO Agencies
06:00 Evaluating Team Structure and Expertise
10:40 Assessing Professionalism and Communication
14:33 The Importance of Process and Strategy
18:56 In-House vs. Agency: Making the Right Choice