• Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

  • By: Mindy Totten
  • Podcast
  • 5.0 out of 5 stars (5 ratings)

Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

By: Mindy Totten
  • Summary

  • Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Episodes
  • EP 203: Setting yourself up for success with Lisa Fahay
    Feb 4 2025

    In this week’s podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories.

    Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens.

    “I am speaking as Miss Independent. I can do all myself. There’s just not a reason to. The Bodywork Project is such a great road map and one thing I realized when I first looked at the syllabus — you don’t know what you don’t know. In that kind of a situation I think it would be really easy to make mistakes that might be hard to recover from.” —Lisa Fahay

    This week on the Do It With Intention Podcast:

    • Find out how, as massage or bodywork practitioners, we must give ourselves the same space and grace that we offer our clients.

    • Learn how creative, big hearted people — even those just starting out — can also build successful businesses with the proper guidance.

    • And how The Bodywork Project specializes in breaking down giant tasks into smaller, digestible morsels to help you move forward instead of experiencing analysis paralysis.

    Resources from this episode:

    Lisa Fahay has long been drawn to Craniosacral Therapy (CST). After a life-changing experience, she enrolled in Massage Therapy school in order to pursue training in the CST modality. Rigorous learning at this stage of life has been humbling and gratifying and her Craniosacral Therapy practice will combine her vast history and love of working with children in many disciplines — from art therapy, children’s yoga, and beyond. She discovered a particular love of working with tweens and teens, offering an experience of safe touch and access to a calm nervous system. A perennial creator, Lisa’s mindfulness props and toys reduce stress and enhance a sense of peace.

    • See Lisa’s website here.

    • Contact Lisa here.

    • See Lisa’s improv group’s website here.

    • Link to Ryan Halford’s Cranio Sacral podcast here.

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

    • YouTube massage business videos

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    42 mins
  • EP 202: Marketing your bodywork business in 2025
    Jan 28 2025

    In this week’s episode I reflect on modern marketing methods for 2025 — and whether you need to use them in your massage and bodywork business.

    Learn how to choose what will be helpful for massage and bodywork practices — and what to leave behind.

    Mark your calendars for February 4-5 for a FREE Masterclass in Marketing Your Bodywork Business in 2025. Scroll down for more information and to register!

    “No matter what tools you use in your marketing, your goal is to stand out, not to blend in with everyone else.”

    This Week on the Do It With Intention Podcast:

    • Learn the pros and cons of using AI in your massage or bodywork marketing plan.

    • And how marketing should express who we are and be a reflection of who our ideal clients should be.

    • Find out what Attract and Nurture Marketing are and how you can effectively use them in your marketing plan.

    Resources from this episode:

    • Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond.

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

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    16 mins
  • EP 201: Avoid burnout + earn more income with these two numbers
    Jan 14 2025

    Clarity is so important as you create your ideal massage or bodywork practice.

    In my years of coaching massage therapists on the business side of their practices, I’ve seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back.

    In today’s episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you’ll be on your way to building the practice of your dreams.

    “You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you’ll be amazed at how much simpler and more straightforward and more clear your practice will become.”

    This Week on the Do It With Intention Podcast:

    • Learn the difference between the numbers of clients you have and the numbers of sessions you have in a given timeframe (day, week, month, year).

    • Find out how it’s much easier to work with your existing clients — making their lives a touch better with the great work you do — than it is to scramble for new ones.

    • And how burnout can affect us both physically and mentally — and lead to us not doing our best work.

    Resources from this episode:

    • Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond.

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

    • Have a question you’d like answered on the podcast? Shoot me an email!

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    16 mins

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Love it

Super useful, yet not just a checklist. I really really enjoy listening to this podcast.

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Much needed gems

I am so grateful for the insight shared here in these podcasts. There are not many bodywork focused podcasts that I’ve found and this really touches on the things that I struggled with. Balancing boundaries with the desire to really help people.

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LOVE this podcast!!

Mindy Totten is a nurturing moment I gift to my soul! I’m grateful for her deep wisdom Thank you Mindy!!! ❤️

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