Send us a text

Summary

The Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer journey. The podcast will feature solo episodes and occasional guests, focusing on actionable insights and avoiding fluff, targeting CFOs, business owners, and marketing professionals without formal marketing backgrounds.

Takeaways

The customer journey is often fragmented across multiple channels.
Organizations tend to focus on single channels, neglecting the full journey.
Femi has a master's degree in marketing and extensive practical experience.
The podcast aims to solve communication issues in marketing.
Marketing budgets are often wasted due to misunderstandings.
The podcast will be a solo format with occasional guests.
Target audience includes CFOs and business owners.
Actionable insights and templates will be shared.
The podcast will be available on multiple platforms.
Quality content is prioritized over quantity.

You can connect with me: Femi Olajiga to ask questions via LinkedIn or email olufemi.olajiga@gmail.com. Additionally, I am also is available for 1-2-1 coaching and consulting services—email me to request an audit of your website conversion & retention rate

Chapters

00:00 Introduction to Digital Customer Journeys Podcast
01:14 Understanding the Customer Journey
03:12 Femi's Expertise and Podcast Goals
05:00 Podcast Format and Target Audience