Design Business Freedom

By: Melissa Galt
  • Summary

  • What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress.
    2022
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Episodes
  • 125: Upscale Your Interior Design Lifestyle for MORE Ideal Clients
    Feb 10 2025

    Are you ready to attract more high-end clients by strategically elevating your lifestyle? In this episode, we explore how making intentional choices about where you spend your time can put you in front of the right people—without breaking the bank. Learn how to position yourself in social and business settings where ideal clients naturally gather.

    From country clubs and exclusive events to art openings and tailored meetups, we share practical ways to integrate networking into your daily life. Discover how upscaling your surroundings leads to meaningful connections that translate into premium design projects.

    IN THIS EPISODE, YOU WILL HEAR:

    • (02:42) Why meeting clients where they play leads to high-value projects
    • (03:09) The benefits of social clubs, business clubs, and invited clubs
    • (07:30) Why auctions are prime opportunities for luxury connections
    • (09:57) How art events and gallery relationships can bring in referrals
    • (11:24) Using Meetup.com to find exclusive, upscale networking groups
    • (15:13) How sporting events and tailgating lead to unexpected client relationships
    • (19:40) Finding the best times and locations for high-level networking
    • (26:59) How book clubs, fitness classes, and travel elevate your brand

    SPONSOR LINKS:

    • VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100.
      melissagalt.com/VIPTour

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

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    47 mins
  • 124: 5 Interior Design Marketing Essentials for More Clients, NOW
    Feb 3 2025

    Are you tired of the revenue rollercoaster in your design business? If you're relying solely on word-of-mouth referrals and the occasional DM inquiry, it’s time to take control of your marketing. In this episode, we share five essential marketing strategies to consistently attract more clients, fill your pipeline, and create a steady flow of business.

    From leveraging landscape signage to sending personal outreach to your ideal clients, these proven tactics will help you stand out, stay top of mind, and build a thriving design practice with ease.

    IN THIS EPISODE, YOU WILL HEAR:

    • (02:34) Why relying only on word-of-mouth creates a revenue rollercoaster
    • (04:55) The power of landscape signage and how to implement it effectively
    • (10:03) Crafting a simple, impactful monthly email newsletter
    • (19:38) Why sending snail mail works better than digital outreach
    • (23:30) The importance of a website and social media audit
    • (26:50) How to optimize your Instagram to attract ideal clients
    • (30:41) Proactively targeting your dream projects using Zillow and Realtor.com
    • (40:27) Action steps to implement these strategies and grow your business

    SPONSOR LINKS:

    • VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100.
      melissagalt.com/VIPTour

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    Show more Show less
    45 mins
  • 123: 7 Essential Criteria for Selecting Your Next Design Project
    Jan 27 2025

    Are you saying "yes" to every project inquiry without evaluating its true fit for your design business? In this episode, we share seven essential criteria to help you select projects that align with your goals, enhance your portfolio, and drive profitability. Learn how to make intentional, strategic decisions that save you time and energy while positioning your business for sustainable success.

    From evaluating the scope of work to identifying referral opportunities, these practical guidelines will empower you to choose projects that deliver maximum results without unnecessary stress. It's time to stop settling and start selecting with confidence.

    IN THIS EPISODE, YOU WILL HEAR:

    • (02:13) The importance of being selective to avoid burnout and analysis paralysis
    • (02:43) Evaluating the financial impact of a project: good money vs. bad money
    • (07:34) Assessing a project's portfolio value and ensuring photography investment
    • (09:30) Determining the scope of work and avoiding "scrambled egg" projects
    • (14:26) Why setting minimum design fees and project investments is essential
    • (22:46) Evaluating a project's location and its impact on your brand
    • (28:37) Identifying referral opportunities and leveraging high-profile clients
    • (31:02) Deciding whether to work with previous great clients or release the rest

    RESOURCES:

    • HPMKT VIP TOUR

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    Show more Show less
    39 mins

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