• Debating the Future of Real Estate Search with Christophe de Rassenfosse

  • Feb 4 2025
  • Length: 35 mins
  • Podcast

Debating the Future of Real Estate Search with Christophe de Rassenfosse

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  • Summary

  • Summary


    In this conversation, Edmund Keith and Simon Baker engage with Christophe de Rassenfosse, discussing the evolution of real estate portals from traditional search engines to engagement platforms. They explore the shift in user behavior towards mobile apps, the importance of consumer engagement, and the concept of a searchless experience. The discussion highlights the need for real estate portals to adapt their business models to prioritize consumer needs and preferences, moving away from outdated practices that focus on maximizing impressions and leads.
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