Customer loyalty isn’t just about great products—it’s about trust, connection, and consistency. In this episode, I sit down with Deanna Wallin, the visionary CEO of Naples Soap Company, to uncover how she transformed a personal passion into a thriving skincare empire.

Deanna’s journey from nursing to entrepreneurship is nothing short of inspiring. What started as a small shop has now grown into 13 successful locations generating $12.5 million in annual sales. But her true secret to success? A deep commitment to customer relationships.

We explore how Naples Soap Company goes beyond skincare to create a seamless and personal experience for every shopper. Deanna shares how tools like SalesRx help her team maintain top-tier service, the importance of truly listening to customers, and how tailored solutions turn first-time buyers into lifelong fans.

We also tackle the tough side of customer service—from handling fraudulent complaints to setting boundaries while maintaining company integrity. Deanna offers real-world insights on navigating difficult situations with empathy while protecting both her brand and employees.

Whether you're an entrepreneur or a customer service enthusiast, this conversation is packed with actionable strategies to build trust, foster loyalty, and create a brand that keeps people coming back.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!