Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.

Here are some links elaborating on what we discussed today:

• Kaya's column on The Information.
• Follow Kaya Yurieff on LinkedIn.
• Sam Gutelle's coverage on Tubefilter.
• Election night coverage has gone online. Here's where people watched the most. - Tubefilter
• On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter
• Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter
• Get your DMs under control. - The Verge

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."

Here are more links to what we covered today:

• Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot
• Here’s Tim Walz playing Crazy Taxi. - The Verge
• What would YouTube look like without view counts or upload dates? - Tubefilter
• YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter
• Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter
• People are paying thousands to learn how to be creators - Tubefilter
• 2024’s Most Promising Creator Startups — The Information
• 13 creator-economy startups to watch in 2024, according to top VCs
• Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto
• Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter
• Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.

To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.

From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!)

Here's what we covered today:

• Follow Max Benator on LinkedIn.
• Learn more about Orca!
• Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter
• Amazon's Interactive Ads Get Battery-Powered by Duracell Success
• Get ready for more commercials on Amazon Prime Video next year

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK