Creative Shop Talk with Wendy Batten

By: Wendy Batten Creative Retail Mentor
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  • Summary

  • How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
    Wendy Batten 2020
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Economics Leadership Management Management & Leadership
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Episodes
  • 248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time?

    248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time?
    Feb 17 2025
    With host retail coach In This Episode: Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I’ll talk about how to break down your tasks and time so you can effectively use the most powerful resource you have: your time as CEO. I have some great book recommendations to share in this one as well! Looking for more? Join the . You’ll have access to a monthly playbook that will help you track your numbers, support your weekly CEO date, provide promotional ideas and marketing strategies, and so much more. We also have an on-demand catalog of masterclasses that will help you move the needle and find success in your retail business. ! Related podcasts we think you’ll like: : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success : The 3 Biggest Time Wasters for Retailers and How to Avoid Them : The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    6 mins
  • 247. 5 Minute Retail Marketing Tips: Making Marketing Manageable

    247. 5 Minute Retail Marketing Tips: Making Marketing Manageable
    Feb 10 2025
    With host retail coach In This Episode: Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don’t worry - I’m breaking it all down for you in this quick 5 minute episode. I’ll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you’ll be able to flip your mindset around retail marketing to simplify your efforts AND make your efforts more intentional. Intentional marketing leads to retail success! Let’s dive in! Related podcasts we think you’ll like: : Simple Sales Strategy Series : Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025 : Best of Series: Retail Marketing from Gen Z to Boomers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    6 mins
  • 246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel

    246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel
    Feb 3 2025
    With host retail coach In This Episode: We know that building strong relationships is more than just good business - it’s the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations. Key Takeaways: Relationships Matter: Connect with your customers, staff, vendors, and other local businesses. Building trust and being known in your community keeps you top of mind. Empower Your Team: Train your staff to be conversationalists who represent your business and nurture customer relationships with care. Collaboration is Key: Partnering with other local businesses can spark fresh ideas and open doors to new opportunities. Word of Mouth Works: Strong relationships lead to referrals and help your business grow organically. Retail Excellence: Independent retailers stand out by nurturing relationships and providing exceptional service through authentic connections. Related podcasts we think you’ll like: : How to Reframe Your Mindset Around Competition : 5 Ways to Network in Your Own Community : Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
    Show more Show less
    7 mins

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