Crafting Bharat Brand Ki Baat

By: HT Smartcast Originals
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  • Summary

  • Welcome to Crafting Bharat: Brand Ki Baat—an industry-first podcast that takes listeners on an exclusive journey inside the world of brand creation. Hosted by Shubhreet Kaur, VP at Adfactors PR. This podcast is more than just stories of brands; it’s about the people who bring those brands to life. Crafting Bharat: Brand Ki Baat dives deep into the strategies, creativity, and challenges that fuel the journey of building iconic brands. From late nights to game-changing breakthroughs, we celebrate the unsung heroes who innovate and shape narratives that resonate with audiences across India and beyond. Join us as we explore the stories behind the brands that inspire and define success in today’s fast-paced, ever-evolving marketplace. This podcast brings you stories, lessons, and inspiration straight from the people who are immersed in the world of branding every single day.
    HTSmartcast
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • The Transition from Radio to Podcasts

    The Transition from Radio to Podcasts
    Feb 18 2025
    From Radio Waves to Digital Streams: Ramesh Menon on the Evolution of Audio, AI, and Storytelling 🎙️✨ Join us on Brand Ki Baat as Ramesh Menon, CEO of Fever Network, in conversation with Shubhreet Kaur, VP - Integration, Adfactors PR, as he shares his insights on the power of long-form content, the rise of podcasts, and how AI is shaping the future of audio storytelling. Don’t miss this deep dive into the changing media landscape!
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    18 mins
  • Marketing Then vs Now

    Marketing Then vs Now
    Feb 1 2025
    In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit down with host Shubhreet Kaur to discuss what it takes to build a brand that resonates in today’s dynamic market. From the unique ways Indian brands communicate compared to global ones to the challenges of building a brand in India, they explore the evolving role of technology, the power of storytelling, and how brands can effectively engage audiences beyond metros. The conversation also dives into the impact of digital transformation, AI, and data-driven insights on brand strategies, with key takeaways on how is Generative AI influencing brand communication. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Tune in and join the conversation!
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    31 mins
  • Power of storytelling in branding

    Power of storytelling in branding
    Jan 25 2025
    In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections. The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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    25 mins

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