Concierge Medical Marketing Podcast

By: Steven Schwartz
  • Summary

  • The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.
    Steven Schwartz
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Episodes
  • Episode 39: Building Better Teams for Better Outcomes with Tina Patel Gunaldo
    Apr 21 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Tina Patel Gunaldo, founder of Collaborate for Health. Tina shares her journey from physical therapy to focusing on interprofessional collaboration in healthcare. The conversation emphasizes the importance of teamwork in achieving better patient outcomes, the characteristics of high-performing teams, and the role of community in patient care. Tina provides practical advice for small medical practices on building effective teams and highlights the significance of including patients in discussions about their care. The episode concludes with resources for developing high-performing teams in healthcare settings.


    Chapters

    00:00 Introduction to Team Building in Healthcare

    01:37 Tina's Journey: From Physical Therapy to Team Collaboration

    05:48 The Science of Teaming: Knowledge, Skills, and Application

    07:43 Building Healthy Teams in Small Practices

    10:26 30 Characteristics of High-Performing Teams

    16:09 The Importance of Community in Healthcare

    21:41 Understanding Patient No-Show Rates

    27:03 Involving Patients in Team Discussions

    30:37 Creating Effective Communication Pathways

    35:11 Conclusion: The Future of Team-Based Care


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    41 mins
  • Episode 38: Better Care through DPC with Dr. Penni Vachon
    Apr 20 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Penni Vachon, a nurse practitioner and owner of DPC Launchpad. Dr. Vachon shares her journey from traditional insurance-based practice to establishing a Direct Primary Care (DPC) model, emphasizing the importance of holistic care and patient relationships. The conversation covers the challenges of transitioning to DPC, marketing strategies, and the significance of mentorship in the DPC community. Dr. Vachon also discusses the recent DPC Launchpad conference, offering insights into the future of healthcare and the growing trend of DPC practices.


    Chapters


    00:00 Introduction to Dr. Penny Vachon

    01:31 Transitioning from Traditional to Direct Primary Care

    05:56 The Benefits of Direct Primary Care

    09:29 Advocacy and Coordination of Care

    10:34 Managing Patient Panels and Complexity

    12:54 Marketing Strategies for Growth

    17:32 Challenges in Starting a DPC Practice

    19:20 DPC Launchpad: Educating Future Practitioners

    24:16 Advice for Aspiring DPC Practitioners

    28:13 Setting Boundaries with Patients

    30:09 Finding Work-Life Balance

    34:00 The Future of Direct Primary Care


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    34 mins
  • Episode 37: Medication Access in DPC Practice with Andrea Sebaihi
    Apr 17 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Andrea Sebaihi, an expert in providing medication access and affordability for concierge medical and Direct Primary Care (DPC) practices through ManifestRx. They discuss how ManifestRx operates, the benefits it offers to both practices and patients, and share success stories of how it has positively impacted DPC practices. The conversation also touches on marketing strategies for growth in the healthcare sector and concludes with insights on supporting practices in their mission to improve healthcare delivery.


    Chapters


    00:00 Introduction to Concierge Medical Practices

    03:23 Understanding ManifestRx and Its Benefits

    06:30 The Role of Medications in DPC Practices

    09:22 Success Stories and Impact on Practices

    12:28 Marketing Strategies for Growth

    15:12 Conclusion and Final Thoughts


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    16 mins
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