Change can be hard – doing it through the written word can be even tougher. But that is, of course, the essence of what we’re doing with a sales page or a newsletter. Sales of any sort is about helping people change from no interest to keen to buy.

So, I brought in Rachel Allen, owner of Bolt from the Blue Copywriting + marketing maven.

We discuss three books on different aspects of persuasion getting into details on the importance of empathy in marketing + how to create a magnetic experience for potential clients.

Look for more Book Huddle episodes where experts share their fave books.

This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

Switch - Chip Heath and Dan Heath

Blue Ocean Strategy - W. Chan Kim and Rene Mauborgne

The Chimp Paradox - Steve Peters

Rachel’s Website: boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel’s email : rachel @boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list