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Summary
In this conversation, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify. He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between different teams such as CRO and Google Ads. The conversation outlines a structured 90-day CRO audit process, detailing the steps involved in analysing data, implementing changes, and optimizing conversion rates effectively.

Takeaways
Every e-commerce store should aim for at least three conversions per 100 visitors.
CRO is not just about A/B testing; it's about holistic business growth.
Data integrity is crucial for effective CRO; bad data leads to poor decisions.
A UX audit can reveal quick wins that improve conversion rates without A/B testing.
Collaboration between Google Ads and CRO teams is essential for success.
Understanding the customer journey is key to optimising conversions.
Qualitative insights are as important as quantitative data in CRO.
A structured approach to CRO can lead to significant revenue growth.
The first month of CRO should focus on analytics and UX audits.
CRO is an ongoing process that requires regular review and adjustment.

You can connect with me: Femi Olajiga to ask questions via LinkedIn or email olufemi.olajiga@gmail.com. Additionally, I am also is available for 1-2-1 coaching and consulting services—email me to request an audit of your website conversion & retention rate

Chapters

00:00 Introduction to Conversion Rate Optimization (CRO)
03:39 Understanding the CRO Audit Process
11:19 Data Integrity and Analytics Setup
19:24 User Experience (UX) Audit Essentials
24:53 Implementation Phase of CRO
32:46 Conclusion and Next Steps