• CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

  • By: Trevor Young
  • Podcast

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

By: Trevor Young
  • Summary

  • CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

    You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

    Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

    But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

    While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

    Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

    No matter how savvy, experienced and connected we are, certain challenges remain.

    But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

    The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

    You’ve put in the hard yards: now it’s time to capitalise!

    Let’s dive in!

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    Follow Trevor on Twitter

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Episodes
  • 294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner
    Feb 21 2025

    Are you feeling stuck in your corporate career, yearning for a change that aligns with your passions?

    Karen Muldoon's journey from tech executive to functional nutrition practitioner might just be the inspiration you need!

    In this episode, I sit down with Karen to explore her transition from a successful 30-year career in the corporate world to launching her own business focused on helping professional women navigate menopause.

    We discuss the challenges, triumphs, and valuable lessons learned along the way.

    Embracing a new path

    Karen shares insights on:

    • The moment she realised it was time for a career change
    • How her personal health journey sparked a new passion
    • The importance of continuous learning and investing in yourself

    Building a business from scratch

    We delve into:

    • The process of choosing the right educational program
    • Strategies for launching an online business, including the use of social media advertising
    • The power of community and creating a safe space for clients

    Overcoming challenges and self-doubt

    Karen offers advice on:

    • Dealing with the fear of putting yourself 'out there' online
    • The importance of perseverance in the face of setbacks
    • How to leverage your existing skills in a new industry

    Whether you're contemplating a career change or looking to start your own business, this conversation offers valuable insights and practical tips.

    Karen's story demonstrates that it's never too late to pursue your passions and make a meaningful impact in the world.

    Key takeaways:

    • The value of investing in coaching and education when starting a new venture
    • How to build an online presence and attract clients through various platforms
    • The importance of giving yourself time to grow and evolve in your new role

    If you're ready to explore new possibilities and take control of your professional future, this episode is a must-listen.

    Karen's journey proves that with passion, determination, and the right support, it's possible to create a fulfilling career change while in your 50s.

    Connect with Karen on LinkedIn

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    58 mins
  • 293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
    Feb 12 2025

    Are you struggling to articulate your unique value proposition after decades of professional experience?

    You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly.

    In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals.

    We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape.

    Unlocking the Power of Clarity

    Mitchell shares insights on:

    • The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 words
    • Why casting a wide net in business often backfires, and the benefits of "picking a lane"
    • Strategies for aligning your business offerings with your personal brand

    Building Credibility in the Digital Age

    We also explore:

    • The 10 core values of credibility and why integrity is the cornerstone
    • How authenticity and vulnerability contribute to your professional reputation
    • Practical tips for leveraging LinkedIn to showcase your expertise

    Embracing Lifelong Learning

    And finally, Mitchell emphasises the importance of continuous growth, sharing:

    • His approach to running multiple businesses while staying professionally relevant and up to date
    • The value of surrounding yourself with diverse perspectives, including younger generations
    • Why attending conferences and pursuing certifications can spark new ideas and opportunities

    Whether you're looking to refine your personal brand, boost your credibility, or navigate the next phase of your career, this conversation offers valuable insights for professionals at any stage.

    Tune in to gain clarity on your unique value proposition and learn how to communicate it effectively in today's competitive marketplace.

    CONNECT WITH MITCHELL - https://mitchelllevy.com/

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    55 mins
  • 292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]
    Feb 5 2025

    Are you a seasoned professional feeling the pressure to stay relevant in today's rapidly changing business landscape?

    You're not alone.

    As someone with decades of experience under your belt, you've accumulated a wealth of knowledge, skills, and wisdom.

    But in a world where technology evolves at breakneck speed and AI is reshaping industries, how do you leverage your expertise while staying current?

    ___________________

    This episode is a little different. The key message is the importance for business owners and professionals aged 50 and over to stay relevant by keeping up with technology, particularly AI.

    To bring this idea to life, I've created a recap of a previous interview with Valerie Khoo, who I've dubbed the 'Queen of Reinvention'.

    This recap, generated by Google NotebookLM, will really bring home to you the power of AI in action, as it pertains to content creation.

    In addition, you get to listen to key take-outs from my chat with Valerie (episode 288 - What successful professional reinvention looks like in practice) - this has been Crank The 3rd's most popular episode thus far.

    So, whether you're considering a career pivot, launching a new venture, or simply want to stay relevant in your field, this episode offers valuable insights for professionals at any stage.

    Tune in to gain inspiration and practical tips for navigating the exciting road ahead in your business, career, and lifestyle design.

    Oh, and don't forget to keep abreast of what's happening in the world of AI - use it to your advantage!


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    26 mins

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