• COVID-19 Impacts Esports, Instagram 'Co-Watching' and Snapchat Stories Elsewhere | April 14, 2020

  • Apr 14 2020
  • Length: 35 mins
  • Podcast

COVID-19 Impacts Esports, Instagram 'Co-Watching' and Snapchat Stories Elsewhere | April 14, 2020

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  • Summary

  • eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

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