Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse.

In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients.

We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons learned from multiple pivots along the way.

We wrapped up by discussing the complexities of scaling a SaaS business while bootstrapped, including how to align product, marketing, and sales when shifting to a new customer segment.

Mentioned Resources

• Agorapulse
• Episode 44 | Challenges tackling SMB churn and how to overcome them

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Paul Yacoubian, founder and CEO of Copy.AI.

In this episode, we explore how Copy.AI evolved from an AI copywriting tool into a full-scale enterprise workflow automation platform.

Paul shares how LLMs (Large Language Models) are reshaping go-to-market strategies, the challenges enterprises face in AI adoption, and why data management is the biggest bottleneck for AI-driven automation.

We also dive into Paul’s approach to angel investing, why he prioritizes founders over funding stages, and how companies should think about customer activation, churn, and retention in an AI-powered world.

Mentioned Resources

• Copy.AI

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly.

Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention.

We explore the challenges of balancing acquisition and retention, how to structure growth teams effectively, and why the first user session is the biggest lever for long-term retention. Yuriy also shares his perspective on when startups should truly focus on growth and how to avoid the common mistake of scaling too soon.

Tune in to learn how to break down silos, create a retention-driven growth strategy, and build a seamless user experience from acquisition to activation.

Mentioned Resources

• Grammarly
• Coda
• Airtable
• Canva
• Oyster
• Whimsical
• Intercom

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.