Episode Highlights with Timestamps:

• [00:45] Introduction and Masha’s origin story
• [03:21] Transitioning from Entrepreneurship to working at Rarible
• [04:30] Leadership at Rarible and being early adopters of the NFT space
• [06:30] Building new technology, how did the early Rarible team prioritize their roadmap? Breaking down marketing in Web3
• [08:44] The importance of community building in Web3, how do you build community? The relationship between NFTs, community and the product roadmap - the importance of understanding your user in building your product.
• [13:15] What is the difference between Rarible and Rarible protocol? How does Rarible support creators and web3 builders?
• [16:19] Phygital: What’s happening? How is Rarible supporting the adoption of Physical X Digital space. Membership passes. Ownership. Merchandise. Growing communities.
• [19:52] What’s exciting Masha in the Web3 space? Community growth. Multichain growth.
• [22:45] How to get started in Web3? The Artist roadmap on how to build

About Our Guest
Masha is the former Head of Marketing & Communications at Rarible. She was the first marketing employee at Rarible and helped the team shape their roadmap and understanding on how to manage all things marketing. PR, social media, community growth, events and more. During her time she was able to drive the strategy which grew Rarible’s owned channels to over 1 million followers.

Since the recording of this podcast, Masha is now continuing to build her Web3 Marketing consultancy at It Takes Two.

About Rarible
Rarible.com is a decentralized marketplace for buying, selling, and creating non-fungible tokens (NFTs). It allows users to mint their own NFTs without requiring coding knowledge, enabling artists, creators, and collectors to trade digital assets such as art, music, domain names, and collectibles.

Built on blockchain technology, Rarible supports multiple networks like Ethereum, Tezos, and Polygon, offering users flexibility in choosing their preferred platform. The platform emphasizes user governance, allowing participants to vote on platform upgrades and decisions through its native cryptocurrency, $RARI.

Resources & Links Mentioned:

• Rarible [https://rarible.com/] [https://www.linkedin.com/company/rarible/] [https://x.com/rarible]
• Follow and stay up to date with Masha: [https://x.com/masha_vy] [https://www.linkedin.com/in/mariavyazemskaya/]

OVERNIGHT SUCCESS

PRESENTED BY DRAPER UNIVERSITY

HOSTED BY CHRIS JOANNOU