It took much longer than I expected, but we FINALLY have Brian Massey as our special guest after nine seasons of The Ripple Effect Podcast.

This man right here is the reason why I got into podcasting. There is no The Ripple Effect Podcast if Brian hasn't injected this tiny idea into my brain. I said it in the interview and will repeat it as I type this. Brian has always been that guy who's ahead of his time. Back when podcasting wasn't as popular as it is today, Brian told me it would be the next big thing. Turns out he's right. Seriously, I think he is Nostradamus reincarnated!

Piecing together his Computer Programming roots and his Marketing experience, Brian Massey, a.k.a. The Conversion Scientist, started a consulting company– Conversion Sciences. Practicing the science of data analytics, lead generation, email marketing, and web conversion optimization, Brian and his team help businesses grow by turning traffic into sales. Aside from being the "guy in the lab coat," Brian Massey is also the Author of "Your Customer Creation Equation," a book about the five online formulas for achieving results from high-performing websites. This book will help aspiring Digital Marketers and Entrepreneurs out there!

Be sure to listen to the full podcast episode to get a grasp of transforming data into insights to help your clients or your business. Learn more about the nitty-gritty of Brian Massey's work by visiting www.conversionsciences.com or through LinkedIn at https://www.linkedin.com/company/conversion-sciences/.

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As always, stay awesome and Ripple On!!!