It’s Thanksgiving here in the US, and you know what that means. Gathering with friends and family, celebrating what we are thankful for and then… the sales. Black Friday, Cyber Monday, Cyber week—it’s the biggest shopping season of the year.

If you’re a shopper, no doubt you love a bargain. If you’re an ecommerce company, stuck in all to familiar cycle of seasonal discounts, you may have already made a deal with the devil. What if we told you that the data tells us that discounting drives only short-term benefits, and that the long term your business would be stronger if you never offered percentage or dollar discounts?

Discounting is tried and true, everyone does it – don’t they? But it’s tricky - firstly because it trains your audience to wait until you have a discount to buy from you. Worst of all, from a branding perspective, it can damage your brand.

Joining Fallon in this episode to help us learn more about the data and help us discover business-boosting alternatives to discounting, is Andrew Forman! Andrew is the answer to the question, what do you get if you cross a Harvard Business School MBA welding investment banker with a mathematics and economics whizz treasurer of a nonprofit. He’s a big brained and big hearted New Yorker, proud father and the CEO & Founder of Givz; the tool that lets you convert discounts into donations. 

For high achievers, it’s often said that no-one is harder on you-- than you.

Do you set impossibly high standards for yourself? To you think you’ll be judged a failure if you don’t push and grind, are you trying to fit a mold based on standards held by society (or your family) that don’t seem to fit and you can’t stop beating yourself up? Your inner critic might be holding you back.

What if I told you that you can reprogram to help turn your inner critic into an inner guide, a more positive force in your life?

In this episode Fallon is joined by guest Kim Boudreau Smith.  Kim supports High Achieving, Ambitious people Tame their Inner Critic, heighten their Confidence, and Overcome Imposter Syndrome. She’s a teacher, mentor and coach and former radio host, who banished her inner corporate “yes” girl and is now the proud owner of a bold voice.

Are you always busy, but struggle to point to what you’ve been able to achieve?

After an incredibly busy day, do you ever look back with dismay? Exhausted, you’ve churned all day, running from one task to the other, but haven’t really achieved anything?

What if it was all your own fault? What if there were some hacks you could you to reclaim your productivity?

Our guest for this episode, Brittany Dixon, is going to help us shine some sunlight on the evil time vampires and share ideas on how to tame them.