In this episode of Brand Tales, we take you to the origins of the rivalry between two iconic shoe brands - Adidas and Puma, and brings out how the rivalry spans beyond just the 2 companies.

In this episode of Brand Tales, we bring forth the iconic Waah Taaj campaign of Brook Bond Taj Mahal Tea, and how the legendary late Ustaad Zaakir Hussain brought the perfect balance of class and mass, to bring a campaign we will remember for life.

In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

In this episode of Brand Tales, we look back at the brand that made Coffee cool for Indians. The brand that brought the concept of Cyber Cafes. The Brand that epitomises the coffee culture. The brand that saw a rise, a fall, and rose from pheonix. In this first part, we take you to the rise of Cafe Coffee Day to becoming a major force, before it plummeted to a fall that took away a life of not just the owner, but the brand itself. Catch this exciting journey of the part 1 of CCD.

In this episode of Brand Tales, we take the listeners to the journey of the fastest growing wearable brand of India - Boat and how it changed the dynamics of Audio industry.

In this episode of Brand Tales, we take you on the journey of the brand that represents our childhood: Rasna, where we discover why Rasna became such a loveable brand.

In this episode of Brand Tales, I take you to the journey of the naming a Toyota car that eventually became the biggest name in luxury cars in the world – Lexus.

In this episode of Brand Tales, I take you to the journey of the making of India’s most loved T Shirt Brand – Tantra.