Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up.

This episode is packed with game-changing insights for founders and health-conscious hustlers!

Will reveals:

• The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book
• How he built an email list of 100K subscribers without spending a dime on paid ads
• The brain-boosting science behind IQBAR’s ingredients and why they work
• How a bold Kickstarter launch helped turn IQBAR from an idea into a brand
• Why he pivoted from just “brain food” to a full-body performance nutrition approach
• The toughest manufacturing challenges he faced—and how he powered through them
• Why pricing is actually a marketing strategy—and how to use it to your advantage
• The founder’s role in product development—and why you can’t afford to outsource it too soon

Tune in now to get the inside scoop on how Will built a profitable, mission-driven CPG brand from the ground up.

Products and brands mentioned during this episode:

• IQBAR
• Mission in a Bottle by Seth Goldman and Gary Nalebuff
• Grain Brain by David Perlmutter
• Traction: Gino Wickman
• Traction: Gabriel Weinberg
• Clean Skin Club

Chapters

00:00 Introduction to IQ Bar and Its Offerings
03:01 The Science Behind IQ Bar's Ingredients
06:09 Evolution of the Product: From Brain Food to Body Fuel
12:02 The Journey of Launching IQ Bar
17:49 Kickstarter Success: Strategies and Insights
27:16 Funding and Financial Challenges
30:23 Product Evolution and Manufacturing Journey
37:08 Navigating Manufacturing and Supply Chain
42:12 Marketing Strategies and Sales Channels
50:42 Achieving Profitability Through Volume
54:12 Lessons Learned and Future Strategies