Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

By: Paul Boag Marcus Lillington
  • Summary

  • Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.
    Boagworks Ltd
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Episodes
  • Harness the Power of AI: Transform Your UX Workflow
    Jan 16 2025
    Introduction: Embracing AI for UX ProductivityIn this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned designer or new to the field, there's something here to enhance your productivity and effectiveness.The Challenges of Broadband and Digital EvolutionPaul kicks things off with a good old moan about his broadband woes, lamenting his epic quest for faster internet speeds. It’s the kind of saga every techie can relate to, complete with bureaucratic bungling and dashed hopes. Meanwhile, Marcus jumps in with his usual dose of cheeky humor, poking fun at Paul’s plight while reminding us all to roll with the punches in our ever-evolving digital lives.Exploring the Potential of BlueskyBluesky, a decentralized social platform, captures Paul's attention. Unlike traditional platforms, it allows users to choose algorithms that align with their preferences while maintaining their profiles. This adaptability is akin to email protocols where different clients coexist, offering flexibility and control. Paul’s enthusiasm highlights the importance of platforms designed with user autonomy at their core. Follow Paul on Bluesky to stay updated and chat.Tools of the Week: Pathway and Baymard’s Figma PluginPathwayPathway is a user research platform offering robust features such as:Card sortingPrototype testingSurveysFive-second testsIts generous free tier makes it a valuable resource for freelancers and small teams, allowing up to three projects and 250 responses per month.Baymard Figma PluginBaymard’s free plugin brings data-driven insights directly into your Figma designs. Use it to:Justify design decisions with evidence-based reasoning.Include client-facing explanations for features like carousels or negative space.This tool bridges the gap between design intuition and client buy-in, making it indispensable for designers.SEO: From Skepticism to AcceptancePaul reflects on his evolving perspective on SEO, a topic he once viewed with strong skepticism. In fact, he even wrote a post on Smashing Magazine that captured his cynicism about the field at the time. While that article highlights why many designers have been wary of SEO, Paul’s perspective has evolved significantly. With guidance from Paul Edwards, he’s embraced modern SEO strategies that align with user experience, including:Language Optimization: Crafting content with the phrases users actually search for.User Journey Focus: Understanding informational, navigational, comparative, and transactional keywords.Technical Improvements: Enhancing site performance, fixing broken links, and ensuring accessibility.The synergy between SEO and UX is undeniable. When done right, SEO not only improves search rankings but also creates a more user-friendly experience.The AI Revolution in DesignAI is redefining how designers approach their work. Paul shares some standout tools:Figma AIFigma’s AI features include:Renaming layers for clarityPre-populating content fieldsAuto-generating layoutsWhile its design-from-scratch capabilities remain underwhelming, these quality-of-life features can save designers significant time.RelumePerfect for rapid wireframing, Relume allows designers to quickly assemble block-based layouts. While its full designs need refinement, its speed and ease make it ideal for client presentations.Adobe Max HighlightsFrom generative fills to intuitive image redirection, Adobe is leveraging AI in groundbreaking ways. The Adobe Max conference showcased features that simplify complex design tasks, pushing the boundaries of creative possibilities.Enhancing UX with AI ToolsAI isn’t just for design; it’s transforming UX research and analysis as well. Here are three standout tools making waves in the UX world:Microsoft ClarityMicrosoft Clarity offers free heatmaps, session recordings, and AI-driven data queries, providing valuable insights into user behavior.Attention InsightAttention Insight predicts where users will focus on a page with 96% accuracy, helping designers make informed layout decisions.StrellaStrella automates user interviews and analyzes themes, creating highlight reels to showcase key findings. These tools empower UX professionals to make data-driven decisions while saving time.Practical Copywriting and Admin ToolsHemingway EditorHemingway Editor optimizes web copy for clarity and conciseness. Its AI tools streamline edits, making content more scannable.Notion AINotion AI integrates ChatGPT-like capabilities with context awareness, helping users craft tailored content with ease.FixKeyFixKey rewrites text with custom prompts for improved grammar and style. It’s a flexible tool for refining and enhancing written content, from casual emails to polished presentations.SparkSpark is an AI-powered ...
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    50 mins
  • UX Predications for 2025
    Dec 19 2024
    What Does 2025 Hold for UX?As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion.The Rise of Seamless AI Integration2024 marked a pivotal year for artificial intelligence, with tools like ChatGPT, MidJourney, and Claude reshaping workflows across industries. However, much of the focus has been on the technology itself, often at the expense of usability. In 2025, we predict a shift toward creating seamless, user-friendly AI interfaces that integrate into our daily workflows.What This Means for DesignersAs designers, we need to think beyond basic AI chat interfaces and envision ways to incorporate AI into broader user experiences. Imagine:Dynamic image generation: Tools like KREA allow precise control over visuals, ensuring images guide users' attention effectively.Smart predictive features: AI can dynamically generate personalized content, such as personalized imagery or auto-generated text tailored to user needs.Takeaway:The challenge for designers in 2025 is to make AI feel invisible, integrated, and intuitive—a natural extension of existing user flows.AI Agents: From Novelty to NecessityAI agents, capable of executing multi-step tasks autonomously, represent another exciting frontier. Whether it’s arranging interviews, conducting user research, or booking reservations, these agents promise to save time and reduce manual effort.Current LimitationsWhile tools like Claude and specialized platforms like Strella are beginning to showcase AI agents’ potential, challenges remain:Accuracy: Like interns, AI agents sometimes need oversight to ensure quality.Ethical considerations: As automation expands, it’s essential to maintain a human touch where it’s most impactful.Takeaway:Expect to see AI agents integrated into UX processes like user interviews, research synthesis, and even persona creation—but always with a human in the loop.AR and VR: Finally Going Mainstream?The launch of Apple Vision Pro and advancements in Meta’s AR/VR hardware hint at a maturing market. However, widespread adoption hinges on two key factors:Price reduction: Current high costs remain a barrier for most users.Practical applications: Beyond gaming and niche professional uses, AR/VR needs broader, everyday applications to succeed.A Pragmatic PerspectiveWhile lightweight AR glasses with basic functionality (like the Ray-Ban Meta glasses) might gain traction, fully immersive AR/VR experiences will likely remain out of reach for the average consumer in 2025.Takeaway:UX designers should monitor AR/VR developments but focus on creating experiences that enhance usability without requiring users to adopt expensive new hardware.Stabilization of the UX Job MarketThe past year has been turbulent for UX professionals, with layoffs and hiring freezes creating uncertainty. However, there are signs of recovery on the horizon.The Role of In-House TeamsMany companies are reevaluating how they implement UX, moving away from isolated roles and toward more robustly supported in-house teams. This shift offers:Stability: Internal teams are less vulnerable to external budget cuts.Opportunities for collaboration: Agencies and freelancers can play a consultative role, supporting these teams with specialized expertise.Takeaway:The second half of 2025 could bring renewed investment in UX, especially for in-house teams. Freelancers and agencies should position themselves as strategic partners to these growing teams.Personalization: Moving Beyond the BasicsPersonalization has been a buzzword for years, but 2025 might finally be the year it becomes accessible to more businesses. With AI’s help, personalization can:Dynamically adapt landing pages based on user referrals.Tailor headlines and content to individual preferences.Takeaway:Advancements in AI-driven personalization tools will allow designers to create more relevant, impactful user experiences—without the high cost or complexity of traditional methods.Useful Apps to Enhance Your WorkflowKREAFor designers focused on precision, KREA leverages generative AI to create dynamic and highly customizable images. Whether you need visuals to guide user attention or adhere strictly to prompts, this tool is invaluable.UI Design TipsUI Design Tips offers a curated collection of best practices for specific UI elements. Whether you’re designing menus, modals, or login screens, this site ensures your designs follow established guidelines.UIverseFor developers or designers seeking ready-made UI elements, UIverse provides a vast repository of open-source designs that can be easily integrated into your projects.Must-Read ArticlesThe Challenges and Opportunities of Generative AI in UX DesignThis balanced article examines both the potential and the pitfalls of ...
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    53 mins
  • Why We Need to Rethink Invitations to Tender in Digital Projects
    Dec 5 2024

    In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine.

    The Problem with Traditional Tenders

    Our main topic for this show is Invitations to Tenders (ITTs). We've spent years dealing with ITTs, and frankly, we're tired of a system that doesn't serve anyone well. For agencies, they're incredibly time-consuming and costly to complete, often with no guarantee of success. What's worse, sometimes you're just there to make up the numbers because procurement needs three quotes.

    The limited information provided in ITTs makes accurate pricing challenging, and their rigid specifications leave little room for the flexibility digital projects need. When usability testing suggests a major change in direction, you're stuck navigating complex change control procedures instead of doing what's best for the project.

    From the client perspective, you're inadvertently paying for every failed proposal agencies have ever written - those costs have to be recovered somehow. The focus on lowest price often leads to subpar outcomes, and the whole process tends to favor agencies that are good at writing proposals rather than delivering projects.

    A Better Approach to Digital Project Procurement

    We believe there's a better way. Start by having meaningful conversations with potential agencies before writing anything down. Evaluate their track record and capabilities through discussion rather than form-filling exercises.

    Consider breaking larger projects into smaller, more manageable phases. Begin with a paid discovery phase, using a small percentage of the overall budget to properly scope the work. This approach helps mitigate risk and allows for the flexibility digital projects need.

    Invitations to Tender: A Flawed System in Need of Change

    Notion: The Swiss Army Knife of Digital Tools

    In this show Paul also obsesses over Notion. If he could only keep one app, it would be Notion. It's become his go-to tool for everything from client project management to content creation. With its recent addition of automation and form builders, it's becoming even more powerful.

    For agencies, it's particularly valuable for managing client communication, tracking projects, and storing best practices. The built-in AI functionality, combining ChatGPT and Claude, makes it even more versatile.

    Treating AI as Your UX Intern

    We also discuss a Nielsen Norman Group's article that suggests thinking of AI as an intern - a perspective we find particularly helpful. Like an intern, AI needs clear instructions and its work needs to be double-checked, but it can handle many routine tasks effectively.

    This mental model helps frame how to integrate AI into your workflow without over-relying on it or dismissing its capabilities entirely.

    Adobe's AI Revolution

    Meanwhile, Adobe's latest AI developments, showcased at Adobe Max, are remarkable. In Illustrator, AI can now redraw characters from different angles while preserving style and detail. In Photoshop, it automatically matches lighting across composite images.

    Rather than creating standalone tools, Adobe integrates AI directly into existing products, transforming hours-long tasks into instant operations.

    The State of UX

    We wrap up with a discussion about why UX seems to have lost its shine. While some blame UX professionals for overselling its benefits, we see this as part of a broader pattern where organizations half-heartedly implement new approaches without fully committing to them.

    Whether it's UX, digital transformation, or AI, success requires more than just hiring one person or implementing one tool - it needs genuine organizational commitment and understanding.

    How We Designers Destroyed UX (and Why No One Talks About It Anymore)

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    50 mins

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