Mickey Mouse wasn’t a million dollar idea— until it was. Walt Disney’s early career almost crumbled due to a costly mistake: he failed to trademark his first successful character, Oswald the Lucky Rabbit. Created in 1927, Oswald quickly gained popularity, but a contractual oversight led Disney to lose the rights to his own creation.

This setback became a turning point, motivating Disney to create Mickey Mouse, which ultimately launched his global empire. In 2006, Disney regained the rights to Oswald, bringing his early story full circle.

So, what does this mean for your business?

Your ideas, or Intellectual Property (IP), need to be protected. Like Walt, you never know when your next business idea will be your million dollar ticket to success.

Trademarks are an aspect of business that entrepreneurs don’t consider as seriously as they should. Trademarking your brand not only builds strong brand identity, it also prevents other people from claiming your brand as their own. 👀

Is your business protected? Does your business need to be trademarked? YES! Let’s explore why, how, when, and everything in between.

In this episode of Bippity Boppity Business, we’re joined by Andrei Mincov, a copyright and IP lawyer turned Founder & CEO of Trademark Factory. Andrei helps growth-minded entrepreneurs turn their dreams, hopes, and pride around their brands into certainty - helping them trademark their company names, taglines, logos, and the names of their products and services.

If you want to learn more about what makes intellectual property so magical and essential to your business success, this one’s for you! ✨And don’t miss our “Disney Rapid Fire Round” to hear what Andrei would ask Walt Disney on a coffee date. ☕

In this episode, Andrei and Rita discuss:

• Business is Personal: Andrei shares how experiencing his father’s music being stolen by Samsung fueled his passion and empathy for helping others.
• Persistence Will Lead to Success: The ability to try your hardest to build something great is the foundation of a successful business.
• IP is KEY: Why your brand doesn’t exist unless you legally own the rights to it.
• When to Trademark Your Brand: Andrei reveals the easiest and best time to trademark your business + Disney and Apple stories to prove it.
• Steps to Trademarking Your Brand: The first steps you should take to establish and protect your business(es).
• What Can/Should I Trademark?: 3 questions to ask yourself to figure it out!
• PLUS: How many trademarks does Disney have?

Magical Resources:

• Watch/Listen to Rita’s Hawaii episode: https://bit.ly/47UWJcI
• Rich Dad Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guests?

• Visit Andrei’s website: https://trademarkfactory.com
• Connect on LinkedIn: https://www.linkedin.com/in/andreimincov
• Subscribe & learn more on YouTube: https://www.youtube.com/@trademarkfactory

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Bippity Boppity Business is not affiliated with the Walt Disney Company or brand. The content of this podcast is meant for educational purposes. Guests featured in Bippity Boppity Business are voicing personal thoughts and opinions and are not directly representing the Walt Disney World Company or brand.

Leading people is universal, no matter what industry you’re in or what you’re working towards. According to our very own Buzz Lightyear of Leadership, Jerry Macnamara, leadership is all about how you operationalize what you’re bringing to market and how people feel along that journey.

As the CEO of Proven Chaos, and Host of Best Places to Lead, Jerry helps leaders break out of their shell, align with their values, navigate chaos with confidence, and create a compelling company that makes a positive impact on the world.

Stop being an Eeyore and step into the “Infinity and Beyond” Buzz Lightyear mentality you’re meant to have ! Join us in this episode of Bippity Boppity Business to learn Jerry’s mindful and impactful approach to leadership.

Strap on your leadership jetpack and get ready to take your leadership "to infinity and beyond!" 🚀✨

In this episode, Jerry and Rita discuss:

• Discovering Your Core Values: Discern your personal values from company values, then implement them for personal and business clarity.
• Infinite Growth Strategies: Blast through boundaries and explore ways to grow infinitely in your leadership role.
• The Art of Visionary Leadership: Uncover the secrets to envisioning the impossible and leading your team to infinity and beyond!
• Community is Everything: Why it’s vital for leaders to find safe spaces where to admit their struggles, connect with others, and find joy.
• Navigating Chaos: Learn to navigate through chaos in business, turning challenges into opportunities for interstellar success!
• Storytelling as a Leadership Skill: Why Jerry thinks storytelling is an underrated skill of leaders.
• Crafting a Buzz-Worthy Leadership Style: Discover the magical ingredients that make your leadership style truly buzz-worthy, igniting enthusiasm among your team members.

Stay tuned for our “Disney Rapid Fire Round” to hear what superpower Jerry would choose and what he would do with it for a day!

✨

Magical Resources:

Listen to Best Places to Lead with Jerry Macnamara: https://bestplacestolead.com

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Jerry’s website: https://provenchaos.com

Connect on LinkedIn: https://www.linkedin.com/in/jerrymacnamara

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Finding clarity on your brand's positioning in this highly saturated marketplace feels harder than ever, right? All the decision making required to scale a business and retain clients often feels like a never-ending battle.

But guess what -- it doesn't have to be! 🔑

Today’s guest, Mike Simmons, recently unveiled what he calls The "Mary Poppins" Method - a way to visualize and refine your brand's "what", "who", and "why".

Mike Simmons is a Business Growth Keynote Speaker and Founder of Catalyst A.C.T.S where he helps businesses find clarity and make fearless decisions. 🌟

Join us in this episode of Bippity Boppity Business as Mike uses Rita’s business, Reignite Media, to demonstrate The "Mary Poppins" Method of solving business challenges step-by-step.

If you want to think differently and do differently, this strategy is for you! Whether you need help with goal setting, decision making, transformation, or revenue growth, tune in to add this magic problem-solving tool to your entrepreneurial toolbox. ☂️✨

In this episode, Mike and Rita discuss:

• Mike’s Approach to Business: Growing into the “sales is an act of service” mindset.
• The Mary Poppins Method: How to clarify your brand’s positioning and solve problems within your business.
• Finding Blindspots: The key to identifying blindspots before pitching solutions to your audience.
• Solving for Today vs. Solving for the Future: How to get your priorities straight and avoid wasting time when solving a problem.
• Planning Ahead: Why you need a deadline for problem-solving.
• Urgency in Sales: Should sales reps and problem-solvers create urgency around their solutions? (The answer may surprise you!)
• Retention After Sales: Tips for executing the work required after making a sale so you can retain your customers/clients.

✨

Magical Resources:

Watch this episode on YouTube: https://youtube.com/live/-iorFagpzjQ

Read Mike’s original Mary Poppins Method post on LinkedIn: https://bit.ly/3U7MhJB

Building a StoryBrand by Donald Miller: https://storybrand.com/building-a-storybrand-book

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Mike’s website: https://www.findmycatalyst.com

LinkedIn: https://www.linkedin.com/in/mikesimmons

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

How does a content creator, media personality, actor, or brand get discovered? There are many strategies you can use, but it all comes down to making someone feel a real sense of connection or emotion when they engage with you.

We see iconic brands like Disney do this extremely well, but more independent creators and B2B businesses are learning the power of brand and content strategy in being discoverable.

So, what’s the secret sauce to standing out in the creator economy? How can we make sure your business gets discovered ASAP?

In this episode of Bippity Boppity Business, Vinnie Potestivo shares his secrets to discoverability. Vinnie is an Emmy-Winning Multimedia Brand Strategist, Advisor, and Talent Development Executive. Not to mention, he’s also a former MTV Producer!

Tune in as Rita and Vinnie have a magical discussion about:

• Why sharing is the most powerful action on social media.
• Why media platforms are focusing more on centralized content.
• Big mistakes content creators make & How to avoid them.
• How to get discovered on social media.
• What do talent development executives look for in talent?
• The coolest lesson he learned from a casting (with BEYONCE).
• How to release unconscious bias and unlock growth opportunities in your creative work.
• How do you stay consistent and passionate about creating content?
• The Hidden Mickeys of Discoverability: Data, sustainable value, wonderment, and more!
• The benefits of listing your podcast on IMDb.
• Vinnie’s favorite types of collaborative content creation.
• How Vinnie got a Mousecar award.

Vinnie has some of the most forward-thinking and unique perspectives we’ve heard about brand strategy and talent. If you take his advice to heart, you and your brand might just find the next Hidden Mickey of Discoverability!

Be sure to stick around for our Disney Rapid Fire Questions segment! You definitely won’t want to miss Vinnie’s creative answers!

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Vinnie’s website: https://vpetalent.com

Connect on LinkedIn: https://www.linkedin.com/in/vinniepotestivo

Follow on Instagram: https://www.instagram.com/vinniepotestivo

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

They say every breakdown can lead to a breakthrough… But how do you navigate your internal stormy waters to get to that transformative breakthrough? Today’s guest is giving you the motivation you need to transform your life and business like magic! 🌟

Join us in this episode of Bippity Boppity Business with Brian Biro, America’s #1 Breakthrough Speaker, to uncover the secrets to creating magical moments that lead to business success. With over 1,800 presentations spanning three decades, Brian has worked his magic on companies like Lockheed Martin and Starbucks, inspiring teams and individuals to achieve breakthrough results.

Brian’s philosophy is centered around the "Window of Opportunity" (WOO), where he helps leaders harness boundless energy, enthusiasm, and wisdom to inspire transformation. Just like Disney's timeless tales, his message transcends industries, empowering organizations to unlock their full potential.

Brian’s inspiring journey has brought him to stages around the world, including at the prestigious Disney Institute in Orlando. As the author of 16 books, including Beyond Success and Lessons from the Legends, Brian is one of the world’s top motivational and interactive speakers.

Tune in for a magical conversation where we explore leadership, transformation, and how to create unforgettable business moments inspired by the wonder of Disney. ✨

In this episode, Brian and Rita discuss:

• The Window of Opportunity (WOO): How to spot and seize moments of transformation in life and business.
• Infusing Disney Magic Into Leadership: The secrets to creating magical, lasting impacts on teams and customers, enabling them to grow and reach breakthroughs.
• 3 Controllables of Breakthrough Servant Leadership: Vision, Energizing/Engaging your team, and Building people, teams, and relationships.
• Blooming Through Adversity: How do I show up for my team while going through difficult times?
• The Key to Unlocking Leadership Energy: Brian shares the #1 question you should ask yourself DAILY to harness your power, purpose, and potential.
• Transformative Success: Brian’s unique strategies for igniting innovation and achieving breakthrough results in business.

Don’t miss out on Brian Biro’s wisdom, wonder, and motivation! Stay tuned for our Rapid Fire Round to hear what Disney character Brian would pick to be his speaking sidekick!

✨

Magical Resources:

Watch this episode on YouTube: https://youtube.com/live/7TowlqkBjko

Shop Brian Biro’s books: https://www.amazon.com/stores/author/B001K8YPHK

Think and Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Brian’s website: https://www.brianbiro.com

LinkedIn: https://www.linkedin.com/in/brianbiro

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Is your business missing its MAGIC? Does your leadership need a boost? Today’s guest is here to inspire you to become the magical leader you’re meant to be.

Join us in this episode of Bippity Boppity Business with Summer Jelinek, an international keynote speaker, author, and trainer with 20+ years of leadership experience, including at Walt Disney World and The Disney Institute.

Summer’s method of infusing magic into leaders, their organizations, and their events is based around her M.A.G.I.C. Model… Manage. Align. Galvanize. Inspire. Control.

From theme park leaders to senior sales and marketing executives, Summer has inspired countless business leaders to push the boundary on innovation, creativity, organization, authenticity, and above all - success!

Tune in to give your leadership a bippity boppity boost of magic! ✨

In this episode, Summer breaks down her M.A.G.I.C. Leadership Model:

• Manage Yourself First: Understanding your style of leadership (your strengths, weaknesses, and opportunities).
• Align Your Purpose: Why are you doing what you’re doing? Why does it matter? How does your personal purpose align with your company’s purpose?
• Galvanize Your Employees: How to hold people accountable effectively.
• Inspire Yourself and Others: Showing up for and listening to your employees is inspiring, but you must also find inspiration within yourself.
• Control Your Chaos: Knowing how to control the controllable chaos so you can be more efficient when curve balls come your way.

PLUS…

• What’s the difference between an assertive leader and a collaborative leader?
• What makes somebody an impactful leader?
• Best communication tips for leaders.
• How to create a business that can run itself.
• The key to making sure your employees and customers feel heard and respected.
• Leadership tips for staying calm during chaos.
• Advice on navigating fears and uncertainties around change.
• Should I let an employee go if they aren't a culture fit?
• What to do when trust has been broken between managers and leaders.

Stay tuned for our Rapid Fire Round to hear her favorite Disney encounter she’s ever had! (spoiler: It was with a villain!)

Magical Resources:

Watch this episode on YouTube: https://www.youtube.com/watch?v=qUg1M_mV7eo

“Unlocking the Magic of Leadership” by Summer Jelinek: https://www.amazon.com/Unlocking-Magic-Leadership-Yourself-Extraordinary/dp/B0CV88X7NW

“The Ride of a Lifetime” by Bob Iger: https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Summer’s website: https://summerjelinek.com

Subscribe for weekly videos & 3 FREE chapters of her book: https://unlockingthemagicofleadership.com/myf

Instagram: https://www.instagram.com/summerjelinek

LinkedIn: https://www.linkedin.com/in/summerjelinek

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Ready to take your podcast game to the next level? 👀

Join us in this episode of Bippity Boppity Business with Lauren Gaggioli, an Organic Content Strategy Consultant and SEO Coach for digital entrepreneurs. Lauren is a true expert in this field and can teach you how to leverage the power of search engine optimization to boost your podcast's visibility and reach a wider audience.

As the host of The Digital Entrepreneur’s Toolkit, she also practices what she preaches!

Lauren has had an amazing business journey. From founding a boutique in-home tutoring company to becoming a successful online solopreneur, and growing her brand -- all thanks to "Uncle Google"! 😉

Don't miss out on this opportunity to learn the magic of SEO for your business podcast! ✨

In this episode, Lauren and Rita discuss:

• Disney Storytelling & Community Building: How Disney uses storytelling to build community through memorable experiences.
• From Theater Kid to Marketing Master: Lauren’s journey from tutoring to digital entrepreneurship.
• Becoming Good Friends With Google: SEO tips for growing your business, building your email list, and more.
• Knowing Your Ideal Customer: Lauren shares the powerful benefits of figuring out your ideal customer avatar.
• The Secret to Keyword Success: Tips and tools for finding and using the best SEO keywords for your business.
• Podcasting SEO: How to optimize your podcast as a strategic marketing tool.
• What to Know About Building a Website: Lauren’s expert insights on why it’s vital to have a website, which host to use, and how to optimize it.
• AI & SEO: Lauren shares best practices for using AI to boost your SEO & Why you shouldn’t use chatGPT for SEO keyword research.

Magical SEO Resources:

• Ahrefs: https://ahrefs.com
• Mangools: https://mangools.com
• The Ultimate Guide to On-Page SEO in 2024: https://bit.ly/3Z948D1
• What Is A Good Keyword Search Volume?: https://laurengaggioli.com/seo-principles/good-keyword-search-volume
• Google Search Console: https://search.google.com/search-console/about

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Lauren’s website: https://laurengaggioli.com

Join her Online Mastermind for Entrepreneurs: https://laurengaggioli.com/mastermind

Take the Organic Marketing Ecosystem Course + 2 months in her Accountability Program: https://laurengaggioli.com/courses/organic-marketing-ecosystem

Listen to The Digital Entrepreneur’s Toolkit Podcast: https://laurengaggioli.com/digital-entrepreneurs-toolkit-podcast

Instagram: https://www.instagram.com/laurengaggioli

LinkedIn: https://www.linkedin.com/in/laurengaggioli

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.