In episode 2 of The Social Hack, James Moran interviews Yuliya Gorenko, a seasoned marketer and founder of Mischka Agency, to discuss the ins and outs of influencer marketing in the creator economy. They dive into the importance of collaboration between creators and brands, the evolution of influencer partnerships, and how to stay secure in the online landscape.

Tune in as we explore Yuliya’s career evolution and the impact of influencer partnerships in the digital landscape.

TIMESTAMPS

[00:03:22] Collaborating with creators and brands.

[00:05:06] Creators recognizing their own value.

[00:10:50] Influencer performance evaluation.

[00:15:27] Communication between brands and creators.

[00:19:48] Communication challenges with influencers.

[00:21:48] Brands and creators collaboration.

QUOTES

• “We help brands grow through influencer partnerships. So I think, up to this point, facilitated thousands of brand influencer deals. We work with hundreds of creators every month. We work with relatively large brands and we help them find the right creators who are a good fit for their campaign and drive positive results and growth for our brand clients.” - Yuliya Gorenko
• “Never send your money to anybody because If it's a legitimate brand or agency, they will cover all the expenses that are entailed in shipping you the product or service.” - Yuliya Gorenko
• “But I think, the best point is, if you want that, open line of communication and you really want to build with the company or brand that you're working with, you just stay open, stay communicating, you know, just be available when they need you.” - James Moran

SOCIAL MEDIA LINKS

James Moran

LinkedIn: https://www.linkedin.com/in/fractionalinnovator/

Yuliya Gorenko

Instagram: https://www.instagram.com/yuliya_gorenko_private/

Facebook: https://www.facebook.com/yuliya.gorgeous

LinkedIn: https://www.linkedin.com/in/yuliya-gorenko/

WEBSITE:

Mischka: https://mischka.agency/