The ever-evolving digital landscape can be daunting, leaving authors unsure of where to focus their efforts. Becky Robinson, founder and CEO of Weaving Influence, shares insights from her book Reach and discusses the four commitments to cultivating online followers. From practical tips to words of encouragement, this conversation is a must-listen for both seasoned and first-time authors seeking to expand their reach in the digital world.

Great Moments in the Episode

4:23 – 6:02 Why many authors fail at digital marketing.

6:33 – 8: 27 Where to start building your online presence.

8:54 – 10:50 The two-prong approach to driving people to your website.

10:55 – 11:34 What to keep in mind when doing paid advertising online.

11:50 – 14:01 One of four commitments to cultivating online followers: value.

14:10 – 16:25 What value looks like in content and in relationships online.

17:20 – 19:10 Two of four commitments to cultivating online followers: generosity.

19:30 – 23:50 Three of four commitments to cultivating online followers: consistency.

21:45 – 23:50 Four of four commitments to cultivating online followers: longevity.

24:00 – 25:45 Preparing to invest in building your online presence.

26:10 – 28:34 Tap into IRL relationships to build an online presence quickly.

28:35 – 30:04 How to build your online presence with the release of your book—a long-term view.

30:30 – 33:10 Why going viral is not the goal, and the definition of “reach.”

33:13 – 36:52 The value of a fresh, well-written book in your reach and the importance of your story.

37:09 – 40:13 Final remarks about building your digital reach.

Words of the Episode

masticate (v): To grind, crush, and chew (food) with or as if with teeth in preparation for swallowing.

vivify (v): To enliven or animate. To endow with life or renewed life. To give new life or energy to.

Connect with Becky

Becky's Website: https://beckyrobinson.com/

Reach: https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872/

Weaving Influence: https://weavinginfluence.com/

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