Episodes

  • Stretch Book Marketing Strategies for Authors 10-31-2024

    Stretch Book Marketing Strategies for Authors 10-31-2024
    Nov 1 2024
    In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books to be her guest. Can you initiate end-of-the-year book marketing strategies that work within the final months of the year? Get ready for an hour with two masters of book marketing and what you should be doing for the rest of 2024 and planning forward for 2025 author success. John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast are for updates, getting back to basics, and adding to your marketing mix. Your takeaways include: • More tips for 2024 to do starting now. • Why you should give books away … and who to give them to. • What should be included on bookmarks and any swag. • Create a chapter a month club. • Do podcast exchange with other podcast hosts. • Create your own book of the month club. • Become an Amazon Associate. • Are you ready to start? • And, of course, much more. If you don’t want your book marketing to be mediocre, it’s time to tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast ranked in the top 10 of book marketing podcasts. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
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    1 hr and 4 mins
  • Getting the Media Attention You Want 10-24-2024

    Getting the Media Attention You Want 10-24-2024
    Oct 25 2024
    Are you ready to establish your expert credentials? Joining Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast is Expert Click expert Mitchell Davis. Your takeaways include: -Smart ways to repackage your old stuff to get the media's attention. -Why your bio needs power words in it for Google ranking. -How to identify your "needle in the haystack" uniqueness. -How to create inbound links to your website and why you should. -Why your photo this is you is a must. -How to get keywords to create the conversion factor.
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    1 hr and 2 mins
  • Book Thieves - Book Infringements Part II 10-17-2024

    Book Thieves - Book Infringements Part II 10-17-2024
    Oct 18 2024
    This is an AUTHOR BEWARE episode... It is Essential to stop and prevent Book Thieves from creating chaos in your publishing life. Joining host Dr. Judith Briles, The Book Shepherd is Publishing and IP attorney, Jonathan Kirsch. Your takeaways include: -What is an infringement? -What can an author / publisher do when it happens? -What do when copyright theft happens. -What is a DMCA and how is it used? -Wny authors should file their completed manuscript in with the Copyright Office. And so SO much more.
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    59 mins
  • AI Chaos and Confusion Zapped 10-10-2024

    AI Chaos and Confusion Zapped 10-10-2024
    Oct 11 2024
    The AuthorU Your Guide to Book Publishing podcast takes another swing at the swirling confusion around AI. Should author use it ... or avoid it? With host Dr. Judith Briles is Jonathan Kirsch publishing and IP attorney to help authors from drowning. 1 What must authors know today. 2 Why it's essential to know the AI source. 3 How AI works and learns. 4 How to check on infringement when using AI as a resource. 5 What the new rules are for publishers and developers. 6 What authors need to include in every publishing contract starting today.
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    1 hr and 3 mins
  • Author Goal Setting and Marketing for Better Holiday Sales 10-03-2024

    Author Goal Setting and Marketing for Better Holiday Sales 10-03-2024
    Oct 4 2024
    October and November are HOT book-selling months. Are you getting your share? In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Dr. Judith Briles will dive into over 20 years to get your goals in synch with YOU and tips on how to execute them. Your takeaways include: -Creating a realistic marketing plan for end of the year sales. -When to use online ads. -Holiday book sales with other authors. -Tips on creating a visual goal board. -Tips on dressing up a book table at events. -Why to tag on to Black Friday and Cyber Monday with your own "sale". The AuthorU-Your Guide to Book Publishing podcast is designed for authors who want to Tune in for lots of ideas and how-to tactics. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Ranked in the Top 100 of GoodPods and Top 10 on Feedspot. Join me and become a regular subscriber.
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    58 mins
  • Finding and Building SuperFan 09-26-2024

    Finding and Building SuperFan 09-26-2024
    Sep 27 2024
    SuperFans can become an author’s best friend. Finding, feeding, and growing them is what authors need to do. The questions are: -Who are they? -Where are they? -What does an author need to do to feed them? -How can an author increase the number? Your takeaways include: •Understanding the buying power base of a SuperFan for an author. •Learning that SuperFans are responsible for 50% of all book sales. •The majority of SuperFans are women. •Where to connect with SuperFans. •How often SuperFans buy books. •Where SuperFans hang out. •How to find SuperFan communities to connect with. The AuthorU-Your Guide to Book Publishing podcast is designed for authors who want to Tune in for lots of ideas and how-to tactics. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Ranked in the Top 100 of GoodPods and Top 10 on Feedspot. Join me and become a regular subscriber.
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    58 mins
  • Building Your Sustainable Author Business, Part 2 09-19-2024

    Building Your Sustainable Author Business, Part 2 09-19-2024
    Sep 20 2024
    The pillars of your publishing success often are seeded with a few mistakes. Every author makes them. Sometimes, it’s a gradual building until the zap comes into play. Other times, it comes quickly. When mishaps occur STEP BACK. Evaluate. Access. Going forward will come. Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Erica Birtles, the visionary and founder behind TheBookTribe.com in England. Her desire is to champion authors. In this two-part podcast, they will deep dive into sustaining your author business. This week, in Part 2, your takeaways include: -The importance of community and building it. -Why using storytelling in every aspect of your publishing business. -How to navigate the NOISE of the Publishing World. -Technologies in the writing world. -3 ideas to building on your marking with emails and free boos. -4 essentials to enhance your success quotient. The AuthorU-Your Guide to Book Publishing podcast is designed for authors who want to Tune in for lots of ideas and how-to tactics. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Ranked in the Top 100 of GoodPods and Top 10 on Feedspot. Join me and become a regular subscriber.
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    43 mins
  • Building Your Sustainable Author Business, Part 1 09-12-2024

    Building Your Sustainable Author Business, Part 1 09-12-2024
    Sep 13 2024
    The pillars of your publishing success often are seeded with a few mistakes. Every author makes them. Sometimes, it’s a gradual building until the zap comes into play. Other times, it comes quickly. When mishaps occur STEP BACK. Evaluate. Access. Going forward will come. Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Erica Birtles, the visionary and founder behind TheBookTribe.com in England. Her desire is to champion authors. In this two-part podcast, they will dive deep into sustaining your author business. This week, your takeaways include: -How to build and sustain your writing business. -How to embrace a mindset and integrate it with your writing and publishing. -Why you must ask, and answer the WHYs … why are you writing; why you should have a landing page; why you must think marketing from the get-go. -What is your “North Star” for marketing. -Tips for developing your author brand equity. The AuthorU-Your Guide to Book Publishing podcast is designed for authors who want to Tune in for lots of ideas and how-to tactics. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance, ranked in the Top 100 of GoodPods and Top 10 on Feedspot. Join me and become a regular subscriber.
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    48 mins