Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.

Today's Guest...

May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too.

Episode Highlights...

00:00 Introduction

01:44 Introducing May King Tsang

04:27 What is FOMO?

08:36 The Five-Step Formula to Generate FOMO

13:55 What Type of Content Can We Share To Build FOMO?

22:47 The Challenge of Being Your Authentic Self

23:39 What Are The Different Types of FOMO?

24:31 Creating Pre FOMO

25:52 Live and Post FOMO Strategies

26:53 FOMO for Architects: A Practical Example

28:51 Engaging Your Audience with Consistent Content

33:19 The Power of Repurposing Content

34:55 Getting Started with FOMO: Tools and Tips

35:48 Final Thoughts on FOMO

37:13 Travel Stories

40:10 Connecting with May King Tsang

40:36 Closing Remarks and Next Episode Preview

Key Takeaways...

Creating Excitement with FOMO (Fear of Missing Out)

May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways:

• Before an event – Create anticipation and get people talking.
• During the event – Keep the energy high by sharing updates and engaging with your audience.
• After the event – Keep the buzz going so people stay interested and don’t want to miss the next one.

Showing Up Consistently & Being Yourself

Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you.

Keeping It Simple & Taking Action

You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients.

Links Mentioned In The Episode...

Visit May King’s Website

Connect with May King on LinkedIn

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👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

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Interested in working with...

Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!

Today's Guest...

Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.

Episode Highlights...

00:00 Introduction

01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert

03:58 Why Use LinkedIn (over other social media platforms)?

07:46 Beatrice's CLEAR Framework for LinkedIn

10:58 What Are The Key Things We Need To Understand About Our Clients?

13:48 How To Find and Connect with Clients on LinkedIn

17:40 Creating Engaging Content on LinkedIn

25:45 Active Engagement Strategies on LinkedIn

27:46 Effective Commenting Strategies

30:18 LinkedIn Headline Tips

31:09 Commenting vs. Sharing on LinkedIn

35:00 What's The Best Way To Reach Out to New Connections?

39:04 How Can We Measure Success on LinkedIn?

42:47 Quick Tips for LinkedIn Success

46:57 Personal Insights and Farewell

Key Takeaways...

Know Your Ideal Client

To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.

Get Involved

Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.

Share Helpful Content

Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.

Links Mentioned In The Episode...

Click here to connect with Beatrice on LinkedIn

Click here to learn how Beatrice can help you

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Want to be the first to hear how to join our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

👉 Grab the Architecture Business...

Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.

Episode Highlights...

00:00 Introduction

01:08 Architecture Business Club's Community

02:16 Understanding Online Communities

03:35 Benefits of Joining a Community

07:24 Joe Wright (of Joe Wright Architects)

09:05 Liz Murrell (of Zing Interior Architecture)

10:46 Vlad Borislavov (of Monochromo Design Studio)

12:31 What You Get with the Membership

16:00 How to Join the Architecture Business Club

18:32 Conclusion and Next Steps

Key Takeaways...

Why Community Matters for Solo Practitioners

Running a business on your own doesn’t mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation.

Why Join the Architecture Business Club?

When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It’s good for your business—and your well-being too.

What You Get as a Member

You’ll have access to:

• Weekly group sessions
• A chat group to ask questions anytime
• A member directory to connect with others
• A shared resources library
• Recordings of past sessions

Want to be part of something bigger while still running your own practice?

👉 Click here to JOIN THE WAITLIST 😀

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time I chat with Beatrice Ronchetti about how to stand out on LinkedIn.