Angus Underground

By: David Brown
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  • Summary

  • Featuring insightful opinions, the latest news from around the Angus cattle world and conversations with industry leaders, newsmakers and breeders – from the well-known to the not so well-known. Go undercover with your host, David Brown.
    Angus Underground 2021
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Economics Marketing Politics & Government
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Episodes
  • NWSS 2025 - Part 2

    NWSS 2025 - Part 2
    Feb 7 2025
    In this engaging conversation, Jim Henderson, a fifth-generation Angus breeder, shares insights into the evolution of Angus cattle breeding, emphasizing the importance of genetic evaluation, the balance between phenotype and genotype, and the significance of hair shedding for fertility. He contrasts the breeding practices in Canada and the U.S., highlighting the focus on yield and commercial production in Canada. The discussion also touches on the role of youth in agriculture, the current cattle market dynamics, and the potential for collaboration between Canadian and U.S. Angus breeders. This conversation explores various aspects of cattle ranching, focusing on customer insights, innovative management practices, and the importance of community events like the Cattlemen's Ball. The speaker shares personal experiences transitioning to a new ranching environment, the significance of honoring a legacy through cattle sales, and the impact of marketing strategies on business success. The discussion also highlights the importance of inspiring the next generation of ranchers and the role of agriculture in community building. This conversation explores various aspects of livestock sales, particularly focusing on innovative auction methods, the significance of stock shows, and the integration of technology in cattle breeding. The speakers discuss the importance of maintaining a balance between tradition and modern advancements in the Angus Association, while also addressing the need for strong relationships within the cattle industry. The dialogue emphasizes the evolving landscape of seed stock production and effective marketing strategies for breeders.
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    2 hrs and 11 mins
  • NWSS 2025 - Part 1

    NWSS 2025 - Part 1
    Feb 7 2025
    This conversation features a series of interviews conducted at the National Western Stock Show, highlighting the importance of livestock education, networking, and the evolving landscape of beef genetics. The guests discuss their experiences in the industry, the role of podcasts in educating young producers, and the significance of events like the National Western for building relationships and sharing knowledge. The conversation also touches on the challenges and opportunities within the Angus breeding community, as well as the importance of balancing various genetic traits to meet market demands. This conversation explores the dynamics of marital communication and work-life balance for couples in the cattle industry, the significance of events like the National Western, and the challenges and innovations in cattle production. The speakers share personal experiences, insights on managing stress in high-pressure situations, and the importance of community and relationships in the livestock business.
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    1 hr and 19 mins
  • Industry Icon - Kelly Schaff

    Industry Icon - Kelly Schaff
    Jan 31 2025
    In this episode of Angus Underground, hosts David Brown and Seana discuss their experiences at the 2025 National Western Stock Show, emphasizing the importance of networking in the cattle industry. They reflect on memorable moments from past shows, including the evolution of the cattle facilities and the significance of quality breeding practices. The conversation transitions into a deep dive into the art and science of cattle breeding, highlighting the role of embryo transfer in enhancing breeding programs. The episode features insights from renowned breeder Kelly Schaff, Schaff Angus Valley, Saint Anthony, ND, who shares his expertise on cow families, selection criteria, and the impact of technology in modern cattle breeding. In this conversation, Kelly discusses the evolution of the Schaff Angus Valley cattle breeding operation, emphasizing the importance of embryo transfer and IVF in enhancing herd quality. He highlights the significance of ranch tours for customer engagement and the value of sharing knowledge with clients. Kelly reflects on his definition of success, which includes profitability and customer satisfaction, and offers advice for young breeders to focus on quality genetics. He also addresses the challenges of managing expectations and the pressures of maintaining a successful breeding program while balancing personal life and work commitments. In this conversation, we explore the intricacies of cattle breeding, focusing on time management, the future of the seed stock industry, emerging technologies, and the challenges faced in advancing breeding practices. The discussion also highlights the importance of legacy, personal insights, and community engagement through upcoming sales, culminating in a concise elevator pitch that encapsulates the unique aspects of the SAV breeding program. For more information on our episode sponsor, Rousey Angus, please visit Rouseysimangus.com. To learn more about Schaff Angus Valley, please visit schaffangusvalley.com. To learn more about advertising with Angus Underground Podcast, please email AngusUnderground@yahoo.com.
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    1 hr and 40 mins

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