In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream.

From her groundbreaking insights on optimizing listings for Spanish keywords to her early predictions about Rufus AI, Vanessa shares actionable strategies for Amazon sellers to stay ahead of the curve. We dive into:

• Catalog Optimization: The importance of original SKUs and how to avoid common pitfalls.

• Compliance & Inventory Management: How to navigate Amazon’s ever-changing rules and keep your inventory flowing smoothly.

• The AI Revolution: How Rufus AI and other tools are reshaping the way customers discover products and what sellers need to do to adapt.

• Proactive Selling: Why understanding your audience’s triggers and behaviors is more critical than ever.

Key Takeaways:
Original SKUs are gold: Protect them, use them, and never delete them. They hold the key to your catalog’s success.
Think holistically: Every decision you make on Amazon impacts your entire account. Don’t just focus on the “sexy” parts like PPC—pay attention to the backend too.
AI is the future: Start optimizing your listings for semantic context and audience intent. The days of keyword-only strategies are numbered.
Stay proactive: Regularly audit your catalog, monitor compliance changes, and keep an eye on emerging trends.

In this week’s episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire.

Key Takeaways:

• How Vincenzo transitioned from engineering to e-commerce

• The biggest challenges and opportunities in Amazon today

• Why branding and unique product offerings are more important than ever

• The rise of Amazon Marketing Cloud (AMC) and DSP advertising

• Practical tips for e-commerce brands to stay ahead in 2024

• The role of AI in shaping the future of Amazon search and advertising

One Actionable Tip:
"Avoid fear in decision-making. Fast decisions and fast failures lead to faster success." – Vincenzo

Whether you're an e-commerce newbie or a seasoned seller, this episode is packed with insights to help you scale your brand and navigate the ever-changing world of Amazon.

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs.If you’re facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.🛠 What You’ll Learn:1️⃣ When Should You Move Away from Amazon FBA?🔹 Signs it’s time to consider Fulfilled by Merchant (FBM) or a third-party logistics provider (3PL). 🔹 The hidden costs of storing products with Amazon and how they’re impacting brands today. 🔹 Balancing FBA & FBM: When to diversify your fulfillment strategy.2️⃣ How to Choose the Right 3PL for Your Business✅ Location matters: Why your warehouse’s proximity to customers can make or break your shipping costs. ✅ Services beyond storage: What to look for in a 3PL, from kitting and assembly to refurbishment services.✅ The key factors in choosing a fulfillment partner are good communication, clear pricing, and strong reviews.3️⃣ Real-Life Fulfillment Success Stories📦 How Calamity Ware grew from Kickstarter to a successful e-commerce brand with the right fulfillment partner. 📦 The key supply chain changes that allowed them to launch over 70 successful campaigns.4️⃣ What’s Next in E-commerce Fulfillment for 2025?🚚 AI innovations in packaging and shipping that reduce costs and minimize product damage. 🚚 The potential impact of trade policies and tariffs on the future of fulfillment. 🚚 How changes in manufacturing and inventory management will shake up the industry.💡 Key Takeaways:🔸 When Do You Really Need a Fulfillment Center?If you're feeling swamped by shipping orders or if postage costs are rising, it could be time to team up with a 3PL.Fulfillment centres save time. They cut down shipping errors and often offer better postage rates.🔸 Biggest Mistakes Brands Make with FulfillmentDelaying outsourcing for fulfilment can cause customer service problems and result in lost repeat business.Ignoring packaging quality and delivery speed can hurt customer retention.📈 Need Help with Fulfillment? Contact Fulfillrite! ✅ Email: support@fulfillrite.com ✅ Pricing Info: fulfillrite.com✅ YouTube Channel: Drop a comment on Fulfillrite’s videos for a direct response from Brandon!

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart.

Key Takeaways:

• The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.

• Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.

• Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.

• The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it’s reshaping the way we interact with software and data.

Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.

#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling.

With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing.

Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics.

Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace.

If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives.

For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands.

• Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns.
• Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness.
• Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth.
• Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms.
• With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth.

If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time!

For more insights or to rest an audit free of charge check us out at clearadsagency.com.