Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability.

Agencies often have a hard time managing their cash. Between ever-decreasing margins due to oversaturation, clients expecting additional free deliverables and employee productivity not always matching the job description, owners struggle when trying to figure out a way to exit survival mode. Marcel points to clean, comprehensive data being step 1 of figuring out your true financial situation. Over the years he’s seen a lot of agencies fail even though they’ve really tried to improve their current state - and the number 1 issue has always been bad data.

Parakeeto built two different products that failed before adding a professional services wing and really exploding. A lot of what makes great SaaS tools - proper implementation, continuous feedback-driven roadmaps and a true focus on outcomes - is easier to build through a service.

Tune into the full episode to learn how to increase your agency's profit!

HIGHLIGHTS:
0:00 Intro
3:11 Marcel’s entrepreneurial journey
5:21 What does Parakeeto do?
7:15 Building a product for yourself
9:12 2 Failed SaaS products and the problem with data
13:41 Embrace professional services to grow your SaaS
17:40 How to 5x your agencies profitability
22:32 Grow your business by borrowing an audience

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Marcel - https://www.linkedin.com/in/marcelpetitpas/