In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.

Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.

In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.

As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.

In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:

• 00:00 - Decade-Long Relationship and E-Commerce Insights
• 09:58 - Amazon Organic Ranking Strategy and DeepM
• 11:19 - Entrepreneurial Philosophy and Competition
• 15:23 - Organic Rank in Amazon
• 19:48 - Amazon Search Rank Optimization Strategy
• 22:49 - Amazon SEO and Deep Learning Analysis
• 27:41 - Optimizing Search Rank Factors for Sales
• 27:45 - Amazon Search Optimization Strategies
• 31:23 - Rank Destroyers in Amazon Search Marketing
• 34:49 - Secrets of Amazon Ranking Factors
• 45:22 - Future of Search Engine Optimization
• 45:55 - Future of AI in Search Optimization
• 49:56 - Dynamic Titles in Amazon Search
• 54:32 - Kevin King's Words of Wisdom

In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers.

E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture.

Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration.

The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth.

In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss:

• 00:00 - Mastering Amazon Listings With Daniela Bolzmann
• 01:59 - Speaking at Amazon Accelerate Event
• 08:25 - Amazon Sellers Lack Marketing Psychology
• 09:13 - Amazon Advertising Strategy and Branding
• 11:28 - Elevated Content Creation and Process Implementation
• 15:32 - Enhancing Amazon Listings Through Creative Optimization
• 17:09 - Amazon SEO Optimization Fundamentals
• 19:38 - Google Image Traffic for Amazon Products
• 23:12 - Optimizing Amazon Listings for Search
• 24:25 - Future of Image-Based Search Tools
• 27:12 - Common Mistakes in Image Creation
• 30:23 - Optimizing Amazon Listings With Visual Storytelling
• 32:45 - Utilizing User-Generated Content for Marketing
• 36:46 - Seamless Image Design Techniques
• 42:41 - Exploring Peruvian Cuisine and Fusion
• 48:11 - Kevin King's Words of Wisdom

Imagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alternative to expensive express carriers and challenging postal services, making it easier for businesses to venture into Latin America.

From navigating Brazil's protective economic policies to capitalizing on the rising middle class across Argentina and Colombia, we cover the strategies you need to succeed. Our conversation takes a closer look at how mobile phones are transforming shopping habits and how financial landscapes are evolving with the increased use of installment payments. Learn about the pivotal role platforms like Mercado Libre and Amazon play in facilitating cross-border sales, with Sky Postal ensuring timely deliveries and localized support to bridge language and currency barriers.

For those contemplating expansion, the Latin American market is not only less competitive but also offers lucrative opportunities like cheaper ad buys. Whether you're a seasoned seller or facing challenges in the U.S. market, this episode equips you with actionable insights and strategies to enhance your brand's presence and sales. Plus, listen to a personal tale of customs woes that underlines the importance of understanding international trade nuances. Don't miss out on uncovering the untapped potential of Latin America with SkyPostal as your ally.

In episode 418 of the AM/PM Podcast, Kevin, Christie, and AJ discuss:

• 00:00 - Expand Your E-Commerce Business to Latin America
• 01:33 - Latin America E-Commerce Logistics Solutions
• 06:05 - Expanding Latin America Market Reach
• 11:08 - Expanding Into Emerging Latin American Markets
• 13:05 - Navigating Trade in Latin America
• 16:38 - Options for International E-Commerce Expansion
• 20:49 - International Shipping Rates and Domestic Services
• 24:21 - Liquidation of Super Bowl Merchandise
• 25:49 - Expanding to Latin America Logistics Opportunities
• 27:54 - Cross-Border Marketing Strategies
• 32:57 - Cost-Saving Fulfillment From Mexico to US
• 35:27 - Latin America Logistics With SkyPostal
• 40:44 - International Shipping on Amazon Prime
• 46:45 - Kevin King's Words Of Wisdom