On this episode of All Things Fitness and Wellness, Krissy Vann sits down with Ron Benamor, Director of Sales at DXFactor, to discuss the growing role of artificial intelligence in the fitness industry and what operators need to know as we head into 2025.

Key learning points include:

-How AI is transforming personal training by optimizing workout plans and delivery.
-The impact of AI-powered chatbots in enhancing member services while freeing up staff.
-The role of AI in marketing automation and content optimization for fitness businesses.
-Why personalization is a huge opportunity—and how AI can leverage member data for tailored experiences.
-How AI can boost retention by identifying at-risk members and providing proactive solutions to keep them engaged.
-The importance of integrating data across systems to unlock AI’s full potential.
-Cautions around data privacy and intellectual property as AI adoption grows.
-Why a modern, mobile-friendly website and app are must-haves for appealing to younger members.

Whether you’re a fitness operator, tech enthusiast, or just curious about where the industry is headed, this episode offers actionable insights into using AI to stay competitive and build member loyalty.

0:00 - Introduction
2:30 - The Rise of AI in Fitness
7:00 - Adoption Challenges & Opportunities
12:00 - Personalization & Data Utilization
18:00 - AI for Member Retention
23:00 - Data Security & Legal Considerations
28:00 - Implementing AI in Fitness Businesses
34:00 - Future Trends in Fitness Tech
39:00 - Final Thoughts