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In this episode of our AI Unscripted series, Patrick Boone is joined by Xavier Verhaeghe, PwC Belgium’s AI and Innovation Lead, and two experts, Max and Maxim, who delve into the intersection of AI and football.

Key topics include:

• AI in Football: Max and Maxim discuss how data science and AI are being integrated into football, from performance analysis to scouting and player development.
• Data Utilisation: The use of event data and tracking data to analyse player performance and team strategies, highlighting the importance of combining data with traditional coaching methods.
• Generative AI Applications: Exploring how generative AI can predict player positions and enhance game analysis, even when players are off-screen.
• Youth Development: The upcoming integration of data from youth leagues to better track and develop young talent in Belgian football.
• Collaboration with Academia: The partnership with universities like KU Leuven to advance AI applications in sports through research and student projects.
• Future of Fan Experience: The potential for 3D reconstruction data to transform how fans experience football matches, including VR applications.

Join us for an insightful discussion on how AI is revolutionising football, enhancing both player performance and fan engagement.

Join us and listen to all episodes on www.pwc.be/aiunscripted

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In this episode of our AI Unscripted series, we’re joined by Xavier Verhaeghe, PwC Belgium’s Technology and Innovation Lead Partner, and Quinten Devreker, Experience Centre Lead with PwC Belgium, who share their expert insights on predictions for AI in 2025 and beyond.

Key topics include:

• AI Lab and Experience Centre: The purpose of the new AI Lab in our PwC Experience Centre is to provide clients and visitors with hands-on experience with AI, particularly Gen AI, showcasing its potential and applications.
• Predictions for 2025: Xavier discusses the rapid evolution of Gen AI and its potential positive impact on individuals, organisations and society.
• Strategic integration of AI: The need for C-level management to embed AI into business strategies, its impact on user productivity and transformational changes in industries.
• Efficiency and user experience: AI can improve both efficiency and user experience, as illustrated by examples in call centres and job description generation.
• Workshops and cultural adoption: The importance of workshops to help organisations understand and adopt AI, addressing cultural challenges and fostering a mindset shift towards AI-driven approaches.
• Upskilling and adoption: The need for a basic understanding of and upskilling in AI across organisations, with a focus on targeted adoption and value realisation.
• Future trends: The continuous positive evolution of Gen AI, with significant potential for creating value and transforming industries.

Join us for an engaging discussion that offers valuable perspectives on the evolving role of AI in business strategy and its broader implications for industries and society.

Join us and listen to all episodes on www.pwc.be/aiunscripted

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In this episode of our AI Unscripted series, we’re joined by Peter De Keyzer, a renowned opinion maker on economic trends and corporate strategy. Peter shares his expert insights on the transformative impact of AI on corporate communications and various industries.

Key topics include:

• AI in corporate communications: How companies are starting to integrate AI into their communications strategies, with tools like chatbots becoming more common and sophisticated applications on the horizon.
• AI's expanding role: The potential of AI in consulting, policy making and the legal sphere, and its transformative impact comparable to the industrial revolution.
• Navigating regulatory challenges: Concerns around AI regulation, particularly the European AI Act, and its potential to hinder innovation, drawing parallels with the impact of the General Data Protection Regulation (GDPR) on small and medium-sized enterprises.
• Protecting corporate reputation: The risks AI poses to corporate reputation, such as the spread of misinformation and deepfakes, and the importance of consistent and coherent communications to maintain trust.
• First-mover advantage: The significant advantage for companies that are early adopters of AI, achieving higher productivity and market dominance.
• Skills for the future: Advice for young professionals to focus on life experience and practical skills that are difficult to replicate with AI, such as emotional intelligence and hands-on abilities.
• Addressing inequality: The potential for AI to increase inequality, with experienced professionals benefiting more from AI as a super assistant, while newcomers might struggle to compete, and the ethical implications of this trend.

Join us for an engaging discussion that offers valuable perspectives on the evolving role of AI in corporate communications and its broader implications for industries and society.

Join us and listen to all episodes on www.pwc.be/aiunscripted