Everyone wants to build a brand. But few people actually know how.

For most, a brand is a logo and a vague mission statement - and little more.

And you can really blame them. Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for - is a lot bigger undertaking than it seems.

I'm Jane Singer, and welcome back to A Seat at the Table.


In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights.
A big shout out to all of our esteemed listeners in over 140 countries around the world. Thank you for being there with us today.

Today we are joined by Nigel Davies, a brand consultant who helps business owners untangle their brands so that they are more relevant, unique and memorable.

With over 25 years in the creative industry, Nigel was employed by leading design agencies (creating the first global standard for Ford Motor Company), before establishing his own agency.

Not surprisingly, he has won multiple awards for ‘Brand Transformation’.

In today’s podcast, Nigel will be discussing:

- Biggest mistakes that organizations make in the early stages of building a brand

- The importance of brands creating ‘an emotional connection’ with their customers

- Some of the most challenging projects he’s worked on - and how he turned them into success stories.


USEFUL LINKS:

Inside Fashion website: insidefashionlive.net

Connect with Nigel Davies on LinkedIn: https://www.linkedin.com/in/pincreative/

Nigel Davies' website: https://untangleyourbrand.com/https://untangleyourbrand.com/

Visit A Seat at The Table's website at https://seat.fm

AI has become one of the most talked about technologies. A lot of the hype makes AI seem like a magic wand that can do anything or an evil demon that will leave massive numbers of people without jobs.

While it's unlikely, at least for now, that these extreme cases are true, there is little doubt that AI is a technology we need to understand.

For most companies, the challenge is identifying what are practical use cases for AI in their organizations.

I'm Jane Singer and welcome back to A Seat at the Table. On this show, we sit down with leading entrepreneurs, innovators, and thought leaders to get a close-up look at the technologies and developments that are impacting industry.

Today, I am joined by professor Calvin Wong, CEO and center director of AID Lab and Chung Yee Kung, endowed professor in fashion of the Hong Kong Polytechnic University.

Professor Wong is ranked among the world's top 2 percent of most cited scientists in the field of artificial intelligence and image processing with over a 170 high impact journal publications.

His work bridges industry and academia.

In 2019, he worked with one of the world's largest online shopping platforms to establish the first of its kind fashion AI dataset.

In 2022, he and his team developed the world's first design led AI system, AI based interactive design assistant for fashion, otherwise known as AIDA.

In this podcast, professor Wong will be discussing:

• The top myths around AI that need to be busted
• The role that humans are playing in AI driven design applications
• The most practical use case for AI in textile manufacturing
• What might be the next gen application of AI in the apparel and textile industry.

Visit A Seat at The Table's website at https://seat.fm

The apparel industry is being forced to re-imagine itself in the face of pressure to meet new green standards.

Suddenly, what we thought was sustainable turns out to be merely a ‘good try’ - but not enough.

While apparel needs to now recycle, be circular, reduce carbon emissions and lower water usage, it also has to appeal to consumers - who want clothing that is eye catching, comfortable, high quality and personalized.

That’s a big ask for any industry, let alone an industry that runs on razor thin margins and almost as thin lead times.

I'm Jane Singer, and welcome back to A Seat at the Table.

In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights.
A big shout out to all of our esteemed listeners 140 countries around the world. Thank you for being there with us today.

Today we are joined by the legendary Giusy Bettoni, founder and CEO of C.L.A.S.S., which stands for Creativity Lifestyle and Sustainable Synergy.
CLASS is an international eco-hub – based in Milan - which since the very beginning has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shape an informed and competitive business, able to play both at an economic and social level.

Giusy is a pioneer in the field of sustainable textiles having started out in 2007, before they coined the term ‘sustainability’ and we were still talking about being ‘eco-friendly ‘ - if we were talking about it all. She has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills.

In this podcast, Giusy will be discussing:

• What she sees at the biggest challenge facing the fashion industry
• Why sustainability has to be about more than just environmental impacts in order to be effective.
• How the apparel industry could re-imagine itself to benefit people and planet.

The apparel industry is complicated and constantly changing. To win, you not only have to know what’s happening, you need to understand why - and how it could potentially impact your business.

When apparel industry executives want a sharp of view of global supply chains - from factory to retail selling floor they turn to Inside Fashion.

Why should you read Inside Fashion? In the words of one subscriber:

“Inside Fashion consistently provides an extremely comprehensive yet concise take on the apparel industry - simplifying key topics and making them accessible and understandable - while also highlighting what’s next on the horizon.”

Find out how you and your team could benefit from Inside Fashion.

Head on over to insidefashionLive.net to learn more.

Visit A Seat at The Table's website at https://seat.fm