What does playing in a punk band and leading a digital agency have in common? Quite a lot, it turns out. In this episode of A Little Bit Radical, host Rob Fawkes sits down with Sepas Seraj, Founder of Pixeled Eggs, a purpose-driven digital agency working with organisations like the Earthshot Prize, World Cancer Research Fund, and the Royal Foundation for the Prince and Princess of Wales.

Sepas shares his journey from growing up in Iran and moving to the UK, to playing in punk bands, and eventually building a digital agency that helps mission-driven organisations thrive. This conversation covers creativity, collaboration, and the lessons he’s brought from the rehearsal room into the workplace.

🎸 From Punk to Pixels: How playing in bands shaped Sepas’ approach to leadership and creativity.🌍 A Purpose-Driven Business: The journey to founding Pixeled Eggs and why they focus on mission-driven clients.💡 Lessons from the Earthshot Prize: How working with Prince William’s environmental initiative embodies the agency’s values.💻 The Digital World’s Evolution: From pre-social media days to today’s digital chaos—what’s changed, and what’s stayed the same?🤝 Long-Term Client Partnerships: Why great digital work happens over time, not in quick wins.🎤 Radical Thinking: Why everyone should embrace collaboration, get off their backside, and just start something.

🗣️ "Work should feel like being in a band—you and a few people in a room, making something great together."🗣️ "We focus too much on what divides us and not enough on what brings us together."🗣️ "Great digital projects are like gigs—lots of practice, then a big moment where it all comes together."

• Sepas Seraj on LinkedIn: Sepas Seraj LinkedIn

• Pixeled Eggs Website: Pixeled Eggs

• Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn

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In this episode, we discuss:Memorable Quotes:Follow Sepas and Pixeled Eggs:Stay Connected with Rob and 'A Little Bit Radical':

*Use code RADICAL10 for 10% off a standard ticket for Aspire Leadership's public courses.*

In this episode of A Little Bit Radical, host Rob Fawkes speaks with Pradeep Jeyaratnam-Joyner, Head of Company Development at Aspire Leadership, a B Corp consultancy focused on leadership, communication, and workplace culture. Pradeep shares his journey from growing up in Stoke to training as an actor, and how those experiences shaped his views on leadership, inclusion, and the power of storytelling. This insightful conversation explores what it means to be a leader today, the challenges leaders face in a changing world, and how storytelling and inclusion can transform workplace cultures.

In this episode, we discuss:

Pradeep’s Unconventional Path: From a South Asian upbringing in Stoke to acting school and eventually a career in leadership development.

Lessons from Acting: How acting taught Pradeep about resilience, self-awareness, and the dynamics of human interaction, and how these lessons translate to leadership.

The Leadership Landscape: How the role of leaders has evolved in recent years, including the challenges of enabling teams, creating psychological safety, and navigating external pressures like climate change and societal expectations.

The Power of Storytelling: Why stories are fundamental to human connection and how leaders can use storytelling to foster understanding, build trust, and create a shared vision.

Inclusion and Cultural Change: Pradeep’s thoughts on diversity and inclusion in the workplace, and the importance of creating space for differing perspectives.

Radical Ideas for the World: Encouraging people to volunteer as trustees for small charities and why good governance is vital for local organisations.

Memorable Quotes:

"Leadership doesn’t always come from the top—it can come from anywhere in an organisation."

"Great storytelling isn’t just about the end of the story; it’s about showing how you got there."

"If we can learn to work with differing perspectives, we can work with any kind of diversity."

Further Reading and Resources:

The Gift by Lewis Hyde - A book exploring the nature of giving and art in society.

Aspire Leadership Website: Aspire Leadership

Follow Pradeep and Aspire Leadership:

Pradeep Jeyaratnam-Joyner on LinkedIn: Pradeep Jeyaratnam-Joyner LinkedIn

Aspire Leadership on LinkedIn: Aspire Leadership LinkedIn

Stay Connected with Rob and 'A Little Bit Radical':

Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn

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In this episode of A Little Bit Radical, host Rob Fawkes talks with Matt Herbert, co-founder and co-CEO of Tracksuit, the brand tracking platform revolutionising how brands measure their impact. Matt shares his journey from an outdoorsy upbringing in New Zealand to co-founding a global tech company. They discuss the challenges of scaling a startup, enabling creativity through data, and making conscious personal choices that align with one’s values. This conversation provides inspiring insights into modern marketing, leadership, and the importance of action in turning ideas into reality.

In this episode, we discuss:

• Matt’s Entrepreneurial Roots: How growing up with a trailblazing father in New Zealand shaped Matt’s fearless and innovative mindset.

• The Tracksuit Story: How Matt and his co-founders bootstrapped their brand tracking platform and validated it with real customer needs before securing venture capital.

• Revolutionising Brand Tracking: How Tracksuit is making brand performance data accessible to all businesses, not just corporate giants.

• Balancing Brand and Performance Marketing: The importance of combining long-term brand building with short-term sales activation to drive sustainable growth.

• Startup Leadership: Lessons from co-leading a fast-growing startup, including empowering teams, hiring exceptional talent, and keeping the company mission clear.

• Conscious Personal Choices: Matt’s journey to veganism and how personal values can drive meaningful change.

• Advice for Aspiring Entrepreneurs: The power of starting small, talking to people, and embracing a bias for action.

Memorable Quotes:

• "The world of startups is littered with ideas that never got validated. Talk to people, ask for feedback, and make things happen."

• "Brands need a common language to show their impact and secure their seat at the boardroom table."

• "Sustainable growth comes from converting demand today and building demand for tomorrow."

Further Reading and Resources:

• The Long and the Short of It - Les Binet and Peter Field’s seminal work on marketing effectiveness.

• Future Demand - James Herman’s book on the importance of brand building for modern businesses.

Follow Matt and TrackSuit:

• Matt Herbert on LinkedIn: Matt Herbert LinkedIn

• TrackSuit Website: TrackSuit

Stay Connected with Rob and 'A Little Bit Radical':

• Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn

A Little Bit Radical Newsletter: Sign Up Here