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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.

Special Guest

Margarita Mangino, Fractional CMO & Founder Market Minds

Key Takeaways

• Margarita has over 20 years of experience in marketing and sales.
• The fractional model is gaining traction in Uruguay, especially in tech.
• Building a personal brand is crucial for success as a fractional leader.
• Educating clients about the difference between fractional and consultancy roles is essential.
• Margarita emphasizes the importance of networking to scale her business.
• The fractional model allows for flexibility and a better work-life balance.
• Companies with revenue below five million often benefit from fractional roles.
• Hands-on involvement in marketing is a key aspect of being a fractional CMO.
• Never stop marketing yourself, even when busy with clients.
• The future of fractional leadership looks promising in Latin America.

Sound Bites

"The hardest part is scale, is building your network."

"I'm a fractional CMO, I'm not a consultant."

"You can lead it from with less hours."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.