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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model. Brooke discusses her background in marketing, the challenges she faced transitioning to fractional work, and the misconceptions surrounding fractional roles. She emphasizes the importance of experience over age, the need for integration within client teams, and the growing acceptance of fractional leadership in various industries. Brooke also provides valuable advice for aspiring fractional marketers and CEOs considering hiring fractional leaders.

Special Guest
Brooke Janousek, Founder The Grow CMO

Key takeaways

• Brooke transitioned to fractional work unexpectedly after being offered a consulting role.
• She faced personal challenges regarding her professional identity and boundaries.
• Financially, the fractional model can be feast or famine, requiring discipline in saving.
• Startups and emerging brands are increasingly embracing fractional CMOs.
• Misconceptions about fractional roles often stem from a lack of understanding of qualifications.
• Experience is more important than age when considering fractional leadership roles.
• Consultants typically focus on niche skills, while fractional leaders manage teams and strategy.
• Integration into client teams is crucial for fractional CMOs to be effective.
• Setting clear boundaries is essential for maintaining work-life balance as a fractional leader.
• The fractional leadership model is likely to remain relevant in the future.

Sound bites

"I want to be friends with the CFO."

"I think it's here to stay."

"The opportunities are limitless."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.