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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Susan Findlater, a fractional CMO from Canada, about her journey into fractional leadership. Susan shares her background in growth and financial services, her discovery of the fractional model, and the challenges she faced transitioning to this new work style. They discuss the misconceptions surrounding fractional work, the state of fractional leadership in Canada, and the experiences of clients who have embraced this model. Susan also offers advice for senior marketers considering a shift to fractional work and shares her insights on the future of this growing trend.

Special Guest

Susan Findlater, Founder Susan Findlater Consulting

Key Takeaways

• Susan's background is primarily in growth and financial services.
• The fractional model appealed to Susan for its flexibility and work-life balance.
• Imposter syndrome is a common challenge for younger fractional leaders.
• Experience is gained through challenges, not just years worked.
• Canada is still in the early stages of adopting fractional leadership.
• Clients appreciate the fractional model for its cost-effectiveness and team integration.
• The tech sector is leading the way in adopting fractional roles.
• Misconceptions exist about the level of involvement of fractional leaders.
• Marketers must be proactive in managing their own business development.
• The fractional work model is expected to grow in popularity in the future.

Sound Bites

"I wanted to help them grow and flourish."

"Living life on your terms."

"Imposter syndrome is a big challenge."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.