• #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

  • Sep 9 2024
  • Length: 36 mins
  • Podcast

#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

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  • Summary

  • In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.

    In today’s episode, you’ll learn:
    • Why embracing a start-up mindset is so important to keep your brand fresh
    • How to defend out-of-the-box ideas from pushback
    • Why changing your strategy isn’t always the best course of action



    Brought to you by Mekanism.
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