• #7 — Richard Coffin (The Plain Bagel): "Finfluencers" and Behavioural Finance

  • Jan 14 2025
  • Length: 1 hr and 20 mins
  • Podcast

#7 — Richard Coffin (The Plain Bagel): "Finfluencers" and Behavioural Finance

  • Summary

  • Our guest this episode is Richard Coffin—better known to many as "The Plain Bagel." Richard is a CFA and CFP professional working as a Portfolio Manager in Ottawa. He has nearly 1 million subscribers on his YouTube channel where he creates entertaining and educational videos on finance, investing and economics.

    In this episode, Dave and Richard discuss the rise of "Finfluencers" in today’s social-media-driven world and explore the fascinating landscape of behavioural finance. They cover everything from the origins of “The Plain Bagel,” to the pros and cons of getting financial advice online, to the biases that affect us all and much, much more.

    Enjoy this fantastic episode featuring two of Canada’s top financial educators.

    Show Notes

    00:00:00 – Intro & Disclaimer

    00:00:55 – Intro to Richard Coffin

    00:03:28 – Origin of “The Plain Bagel”

    00:08:13 – Richard’s Work & Educational Background

    00:12:13 – The Rise of Finfluencers

    00:16:34 –   The Laws Around Giving Financial Advice Online

    00:20:14 –  How to Evaluate Online Financial Advice

    00:21:24 – Trusting Finfluencers More than Wall Street

    00:25:20 – The “Beginner” Finfluencer

    00:28:58 – Investing Courses

    00:38:42 – Trustworthy Canadian Finfluencers

    00:44:41 – It’s Easy to Fake Wealth Online

    00:47:57 –  YouTubers Being Paid to Promote Stocks

    00:55:27 – Behavioural Finance & Loss Aversion

    01:02:56 – Confirmation Bias

    01:06:35 –  The Skills Behind Creating Content People Enjoy Watching

    01:08:46 – Recency Bias

    01:13:41 – Framing Bias

    01:19:02 – Conclusion

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