Starting a business doesn’t have to be complicated! Too many aspiring entrepreneurs get stuck worrying about LLCs, legal paperwork, or expensive investments before they even validate their idea. In this episode, Melissa Manning breaks down the five essential first steps to launching a business—without unnecessary stress or wasted money.

If you’ve been sitting on a business idea, this episode will show you how to take action, test your concept, and get moving—quickly and effectively.

• The simple, no-fluff first steps to launching a business
• Why you should test your idea before investing big money
• How to define your ideal customer and stand out from the competition
• Why choosing a business name doesn’t have to be complicated

• Define your product or service—start with what you already know and love
• Get clear on your ideal customer—who will benefit most from your business?
• Do market research—find out what makes you unique compared to competitors
• Choose a name that resonates—make sure it aligns with your brand and audience
• Test before you invest—try out your product or service in a low-risk way

🔗 Audacious Founder Community – Connect with fellow entrepreneurs and get support
🔗 Business Name Generator (Thesaurus.com) – Find creative business name ideas
🔗 Namecheap – Check if your domain name is available
🔗 How to Validate Your Business Idea – Previous podcast episode

[04:05] – The biggest mistake new entrepreneurs make when starting a business
[08:30] – How to define your product or service with clarity
[12:15] – Why niching down your audience makes your marketing easier
[17:40] – The importance of testing your idea before going all in
[22:10] – How to choose a business name that lasts

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