After struggling to find a surf hat that checked all the boxes—functional, stylish, and secure—Emily Li, a surfer and entrepreneur, decided to create her own. The result? Peach Surf Hats, a brand that encourages surfers to protect their skin and look good good while doing it.

In this episode of Confessions of a Surf Lady: The First Women's Surfing Podcast™, Emily shares her story of stepping away from the tech world to start a surf-focused business, the challenges of building a product that truly serves women surfers, and why she believes in the power of women lifting each other up.

Spoiler: This episode is about more than just the hat—it’s about creativity, community, and taking risks to create something meaningful. It’s about showing up for yourself and making space for others to do the same.

In this episode, we discuss:

• Taking the Leap: How Emily transitioned from tech to starting a surf-inspired business.
• Confidence Through Consistency: What surfing and entrepreneurship taught her about showing up for yourself.
• Supporting Women: Why cheering each other on in the lineup and in life makes all the difference.

Resources:

• Get 10% off your Peach Surf Hat at peachsurfco.com with the code CONFESSIONS at checkout!
• Follow on Instagram: @peachsurfco
• Try a membership at The Surf Société with 7 days free.
• Follow us your host Laura Day: @confessionsofasurflady
• Follow The Surf Société: @surfsociete for surf lady tips from #thesurflab inside the membership

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Support the show

Confessions of a Surf Lady, women's surfing podcast, is supported by The Surf Société, our unique digital women's surfing platform where we come together to Learn More. Surf Better. Live Happy. Learn more at Surfsociete.com