• E for Expand: Scaling Your Real Estate Portfolio Strategically
    Jan 30 2025

    Want to grow beyond a single rental or flip?

    This episode of the 5-Minute PRIME Podcast dives into how to expand your real estate holdings without losing control or burning out. Martin Maxwell guides you through actionable steps for turning a small success into a multi-property (or even multi-strategy) enterprise.

    Here’s what you’ll learn:

    • How to set multi-property goals that serve both your finances and your lifestyle.
    • Ways to build and upgrade your team so you can handle bigger, more complex deals.
    • Advanced financing approaches—like syndications, creative structures, or multi-property loans—that help you secure large-scale projects.
    • Why SOPs, tech tools, and delegating daily tasks free you for the high-level choices that fuel real growth.


    If you’re ready for the next step—whether it’s acquiring a second rental or scaling into commercial—this episode offers a clear roadmap to Expand your real estate venture.


    Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    8 mins
  • M for Manage: Landlording Made Simple
    Jan 27 2025

    Making the jump from property buyer to property owner can be intimidating - especially if you’ve never handled tenants, midnight emergencies, or month-to-month operations.

    In this episode of the 5-Minute PRIME Podcast, Martin Maxwell walks you through the “M for Manage” step, demonstrating how to keep your new investment running smoothly and profitably - even if you end up dealing with the occasional 2 a.m. phone call.

    Here’s what you’ll learn:

    • How to set competitive rent and attract reliable tenants (including tips on house hacking).
    • Why establishing an SOP (Standard Operating Procedure) for emergencies and routine checkups preserves your property’s value.
    • Strategies for scheduling CapEx, responding to late-night plumbing fiascos, and deciding if self-management or hiring a property manager is right for you.
    • Practical ways to maintain strong tenant relationships, from initial listing to lease renewal.


    Whether you’re overseeing your first single-family home or a multi-unit complex, these strategies will help you become a proactive landlord - reducing stress, boosting cash flow, and laying a solid foundation for future expansion.


    Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    8 mins
  • I for Invest: Securing Your Real Estate Deal from Offer to Closing
    Jan 23 2025

    You’ve laid the groundwork—defined your strategy, researched promising markets, and chosen a potential property. Now it’s time to invest. In this episode of the 5-Minute PRIME Podcast, Martin Maxwell, author of The PRIME Framework, guides you through the Invest phase with a clear, step-by-step approach: crafting competitive offers, negotiating like a pro, navigating inspections and appraisals, and—most importantly—choosing the best financing option to fund your deal.


    Here’s what you’ll learn:

    • A four-step process to making an offer (and handling counteroffers) without overpaying
    • Inspection insights for catching red flags before they cost you big
    • Practical ways to negotiate credits, price reductions, and closing costs
    • Expanded financing advice—from conventional mortgages to creative methods like hard money, private money, or DSCR loans—that can unlock more deals


    Whether you’re eyeing your very first rental or flipping a fixer-upper, this episode shows you how to Invest with confidence—turning your analysis into an actual, profitable real estate purchase.


    Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    8 mins
  • R for Research: Zeroing In on Your Ideal Real Estate Deal
    Jan 20 2025

    You’ve established a solid foundation—defining your goals, refining your finances, and building a supportive team. Now it’s time to dive into the ‘R’ of PRIME: Research, the phase where you align properties with your specific strategy and growth plans.


    In this episode of the 5-Minute PRIME Podcast, Martin Maxwell, author of The PRIME Framework, breaks down a top-down approach: start broad with markets and cycles, then narrow down to specific neighborhoods, property types, and deal criteria.


    You’ll learn how to set precise financial targets, filter out mismatched listings, and harness multiple channels—from online platforms to off-market leads—to find the gems that suit your strategy. If you want to spot promising properties instead of wading through random listings, this episode gives you the roadmap for making data-backed real estate decisions.


    Here’s what you’ll learn:

    • How to align your chosen strategy (buy-and-hold, fix-and-flip, short-term rentals, etc.) with the right market environment.
    • Essential criteria like monthly cash flow, ROI targets, and repair budgets to help you reject or pursue deals quickly.
    • A top-down approach for analyzing properties: from DMA-level trends to local comps to final underwriting.
    • Practical tips on building your deal funnel and improving your pipeline each time you evaluate or reject a property.


    Whether you’re aiming for consistent rental income or flipping for quicker returns, this episode equips you to do Research with clarity and confidence—so you can invest based on facts, not guesswork.




    Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    6 mins
  • P for Prepare: Laying the Financial and Mental Foundation for Real Estate
    Jan 16 2025

    Are you ready to kick off your real estate investing journey with the right mindset and finances?

    In this episode of the 5-Minute PRIME Podcast, you’ll dive into the first step of the PRIME framework—Prepare. Martin Maxwell, author of The PRIME Framework, explains why strong finances and financial literacy are crucial long before you sign a contract. You’ll learn how an emergency fund, credit readiness, and understanding key real estate terms keep you from stumbling at the start.


    If you want to speak the investor language with investor mindset and trust yourself to make savvy deals, this is where it all begins.


    Here’s what you’ll learn:

    • Why “Prepare” sets the stage for less chaos and more clarity in real estate.
    • How financial literacy—from budgeting basics to investor lingo—boosts your confidence and momentum.
    • Key financial pillars: debt management, credit health, and an emergency cushion.
    • A practical action plan for ensuring you’re mentally and monetarily ready to invest.


    Whether you’re brand-new or resetting your approach, this episode arms you with the essentials you need before you tackle the rest of the PRIME framework.



    Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    6 mins
  • Real Estate Investing Simplified: The PRIME Framework
    Jan 13 2025

    Ready to simplify your real estate investing?

    In this episode of the 5-Minute PRIME Podcast, you’ll discover how the five steps of PRIME—Prepare, Research, Invest, Manage, Expand—provide a clear, logical path from “I want to buy property” to “I’m scaling a thriving portfolio.” Martin Maxwell, author of The PRIME Framework, explains why having a structured method prevents costly mistakes and keeps you moving forward with confidence.

    Here’s what you’ll learn:

    • Why a roadmap is crucial for focusing on the right tasks at the right time.
    • A quick overview of each PRIME step and how they fit together to simplify your property deals.
    • The endgame: how an investor looks after fully applying the PRIME approach—tackling finances, research, deals, management, and expansion without the chaos.


    Whether you’re figuring out your first down payment or aiming to double your rental units, this episode offers the clarity you need to invest smarter and scale faster.



    Check out The PRIME framework on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    6 mins
  • Forget New Year Resolutions: Set New Year GOALS for Real Estate Success in 2025
    Jan 9 2025

    Small shifts in how you approach New Year goals can yield huge results - especially when real estate is in the picture. In this episode of the 5-Minute PRIME Podcast, we’re diving into advanced strategies to help you set and achieve rock-solid property investing targets for 2025, so you’re not left with unfulfilled resolutions by February.


    Here’s what you’ll learn:

    • How reflecting on your 2024 wins (and misses) can sharpen your new-year real estate plans.
    • Why tailoring the classic SMART framework to property milestones keeps your goals measurable and time-bound.
    • Practical ways to break big dreams (like buying your first duplex or flipping a fixer-upper) into quarterly or monthly mini-missions.
    • Tips on accountability, preparing for market hiccups, and celebrating every real estate victory to stay motivated.


    Whether you’re jumping into your first real estate deal or aiming to expand a rental portfolio, this episode is packed with actionable ideas to guide your 2025 property journey.


    Check out Martin’s new book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    5 mins
  • Credit Score Hacks: Practical Tips to Boost Your Real Estate Success
    Jan 6 2025

    Small changes to your credit habits can lead to big results.

    In this episode of the 5-Minute PRIME Podcast, we’re diving into actionable strategies to improve and supercharge your credit score, giving you the edge you need for better financing and more real estate opportunities.


    Here’s what you’ll learn:

    • Quick wins to boost your score, like lowering credit utilization and setting up automatic payments.
    • Advanced tips, including leveraging rent payments and requesting credit limit increases (without hurting your score).
    • Why improving your credit isn’t just about numbers - it’s about building the discipline required for long-term real estate success.


    Whether you’re strengthening your financial profile or preparing for your next big investment, this episode is packed with practical advice to help you level up.


    Don’t miss it!


    Thank you for tuning in to the 5-Minute PRIME Podcast! Ready for more tips to master personal finance and real estate investing? Visit REIPrime.com for additional resources and strategies to build your wealth. Don’t forget to subscribe, leave a review, and share this episode with someone looking to level up their finances. Follow us on social media for daily updates and more actionable advice!

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    6 mins