😇 Mes sponsors du moisSquarespace – La révolution no-code pour créer un site web beau, simple et efficace. Pas besoin d’être développeur ni codeur pour pouvoir l’utiliser.➡ Découvrir SquarespaceHans Boodt Mannequins – Le studio de production de mannequins de vitrine qu’il vous faut ➡ Découvrir Hans Boodt MannequinCrédit Agricole Leasing & Factoring – Découvrez l’affacturage avec les épisodes de la saison 2 « En route vers l’affacturage » ➡ Rendez-vous sur toutes les plateformes d'écoute et Youtube📧 Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay___________________________________Thank you to Helena Ammitzboell for joining us on TheBoldWay!Helena is the incredible founder of ASTA RESORT, a ready-to-wear brand that has rapidly emerged as one of the rising stars of modern luxury. At just 25 years old, this Australian entrepreneur—rooted in Sydney, Copenhagen, and Los Angeles—has made her mark by blending exceptional craftsmanship with luminous silks and shimmering sequins.In this episode, Helena takes us through her meteoric journey: from humble beginnings in a small workshop in Sydney to launching pop-ups at Bondi Beach that skyrocketed her popularity, eventually capturing the attention of fashion giants like Revolve and Kith.We dive deep into the challenges of rapid growth, cash flow management in the fashion industry, and the importance of trusting your instincts—even when everything feels overwhelming.Helena shares powerful stories: her first collection selling out in just 25 minutes, opening a pop-up on Melrose Avenue that attracted celebrities like Hailey Bieber and Bella Hadid, and the pivotal moment she decided to leave everything behind to settle in Los Angeles—the land of opportunity.She also opens up about her creative inspirations, from Chanel to Casablanca, and her unique take on resortwear: crafting timeless pieces designed to celebrate life’s most memorable moments, wherever you are.This episode is packed with inspiration from a bold entrepreneur who might just spark your own desire to shine a little brighter. 🚀What We Cover in This Episode🔹 Helena’s journey — From her early days in Sydney to building a global fashion brand that now resonates across Los Angeles, Copenhagen, and beyond.🔹 The birth of ASTA RESORT — How a small passion project transformed into a multimillion-dollar business, fueled by pop-up success and international demand.🔹 Trusting your instincts — How taking risks and following her gut shaped Helena’s entrepreneurial path.🔹 Breaking into the U.S. market — Behind-the-scenes insights into partnerships with fashion giants like Revolve and Kith.🔹 Crafting a unique brand identity — The importance of collaborating with artisans from India, Italy, and Portugal to create timeless luxury pieces.🔹 Creative inspiration and process — From vintage fashion archives to analog photography, Helena shares what fuels her creative energy.🔹 Managing rapid growth — Overcoming challenges in scaling production, handling cash flow, and staying true to the brand’s DNA.🔹 Celebrity endorsements — How icons like Hailey Bieber, Bella Hadid, and Margot Robbie became early supporters of the brand.🔹 The future of ASTA RESORT — Helena’s vision for global expansion, balancing direct-to-consumer and wholesale strategies, and pushing the brand to new heights.Episode Timeline02:30 : Helena Ammitzboell’s Beginnings — Childhood between Sydney and Copenhagen, the influence of her Danish roots, and her early creative passions despite coming from a scientific family background08:45 : The Creation of ASTA RESORT (2021) — Launching the brand at just 22 years old, first online sales selling out in 25 minutes, and the unexpected success of the Bondi Beach pop-up, extended from 3 days to 10 weeks15:20 : Expansion into the U.S. Market — Opening a pop-up on Melrose Avenue in Los Angeles, partnerships with Revolve and Kith, and the challenges of scaling internationally and managing large-scale production24:00 : A Family-Run Business — Her sister’s central role in design, her mother’s financial management support, and building a small, close-knit team to preserve the brand’s artisanal authenticity31:30 : The Creative Vision Behind ASTA RESORT — Redefining resortwear as a festive and timeless lifestyle, drawing inspiration from travel, vintage archives, and luxury icons like Chanel and Casablanca39:30 : The Power of Social Media and Celebrity Endorsements — Viral success on TikTok and Instagram without a formal marketing strategy, and gaining support from celebrities like Hailey Bieber, Bella Hadid, and Margot Robbie47:30 : Wholesale Expansion — Transitioning from direct-to-consumer (DTC) to wholesale, showcasing collections at Paris and New York Fashion Weeks, and overcoming production timeline challenges54:00 : Managing Rapid Growth — Cash flow challenges, the importance of expert ...
