• $200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)

  • Feb 10 2025
  • Length: 22 mins
  • Podcast

$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)

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  • Summary

  • Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career.

    Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he found a comfortable niche in email marketing.

    Nowadays Phil is mostly focused on his nearshore business. He noticed that agencies spend way too much time hiring, and over the years Phil got really good at sourcing high quality candidates - so this transition came very naturally.

    Tune into the full episode to learn how Phil scaled to 9 figures in client revenue!

    HIGHLIGHTS:
    0:00 Intro
    2:01 The journey to $200M+ in Sales
    7:51 How Phil built his own revenue engine
    11:48 The 9 figure email revenue secret
    16:43 The move to nearshore
    18:07 How to increase your conversions

    Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

    Connect with Phil - https://www.linkedin.com/in/thephilrivers/

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