• 12. How to deliver social impact to drive more profit | Isabel Kelly, Founder of Profit with Purpose

  • Jan 27 2025
  • Length: 57 mins
  • Podcast

12. How to deliver social impact to drive more profit | Isabel Kelly, Founder of Profit with Purpose

  • Summary

  • With new sustainability laws coming into play, how can you make sure your organisation is ESG-ready, without sacrificing your bottom line?

    In this episode of All About Business, I’m joined by Profit with Purpose founder Isabel Kelly, where we discuss all things ESG. We explore how you can meet your social and environmental goals while still remaining profitable, and how you can develop an authentic strategy that goes hand in hand with your brand

    Isabel is the Founder of Profit with Purpose, a consultancy firm that works with companies to create and embed social impact strategies into businesses and brands. Isabel is a non-executive director at TPXimpact, an AIM-listed tech company where she Chairs the ESG Committee. She is also a member of the board at The Big Give and is a social impact careers advisor for MBA students at the Said Business School, Oxford University.

    Timestamps

    00:57 Introducing Isabel Kelly and Profit With Purpose

    02:12 The Origin Story of Profit With Purpose

    03:03 Integrating Social Impact in Business

    06:42 Defining Authentic Purpose

    09:02 Challenges and Resistance in Purpose-Driven Business

    13:45 Navigating ESG Legislation and Reporting

    24:57 The Role of B Corps in Purpose-Driven Business

    31:56 Airlines and Vaccine Financing

    32:53 Promoting ESG in the Workplace

    33:33 Salesforce's Environmental Journey

    35:26 Challenges and Controversies in ESG

    37:36 Purpose-Driven Business Strategies

    39:50 Becoming a B Corp

    42:12 Consulting for ESG and Purpose

    48:30 Diversity and Inclusion in Boards

    52:07 Metrics and Reporting for ESG

    55:58 Final Thoughts and Future Goals

    Links

    Follow Isabel Kelly on LinkedIn: https://www.linkedin.com/in/isabelkelly-pwp-esgx/

    Check out Profit with Purpose: https://profitwithpurpose.co.uk/

    Explore the UN’s Sustainable Development Goals: https://sdgs.un.org/goals

    Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/

    All About Business is brought to you by Reed Global. Learn more at: www.reed.com

    This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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